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“Running is on trend right now”: New Balance expands hybrid retail model

Inside Retail

Melbourne’s fashion capital Chadstone has been tapped as the second Australian location for New Balance’s UCC format store. The New Balance UCC (uncommonly common concept) store is redefining the traditional retail experience by placing people, not products, at the forefront of the retail experience.

Balance 264
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Collecting first-party data is critical to retail success. Here’s why

Inside Retail

I look at it from a perspective that there is identifying it, then capturing it, then nurturing it. Wunderkind leverages first-party data and its proprietary means of identifying anonymous website traffic, then works alongside brands, using its marketing engine to convert leads into sales through owned channels, including email and text.

Strategy 242
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Australian Retail Outlook 2023: Paradigm shifts and fresh perspectives

Inside Retail

Jana Bowden, professor of marketing at Macquarie Business School, aptly summarised these developments, noting that the cost of shipping goods to Australia had increased by up to 700 percent, ordering times had tripled and most have had to pay earlier for their orders. More than ever, it is a time for new perspectives and fresh approaches.

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Influencer Overload? How to Navigate the World of Influencers in a £21 Billion Industry

Retail Focus

The influencer marketing industry was priced at £21 billion in 2024 and is projected to rise to £25 billion pounds by the close of 2024. In a market saturated with #AD, authenticity isn’t just a buzzword—it’s the key to success,” says Cristiano Winckler, Director of Digital Operations at Somebody Digital.

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MAPIC 2024: Highlights of the 2024 Edition

Retail Focus

Numerous conferences and sessions held over the first two days provided a comprehensive overview of market trends, featuring many exclusive international speakers. Retail investment has been especially driven by the strong performance of the Italian, Portuguese, and Spanish markets, alongside robust results in the UK.

Expansion 264
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Hoka’s president Robin Green on intentional innovation with the launch of Bondi 9

Inside Retail

When to innovate and iterate product Hokas original Bondi came to market in 2011 and revolutionised the performance shoe industry with its balance of extremely lightweight materials paired with maximal cushioning. Innovation is entwined into Hokas DNA every new product launch is grounded in years of research, engineering and testing.

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Jaguar’s ‘Copy Nothing’ campaign: Lessons for retailers on rebranding risks

Inside Retail

Fresh perspectives without losing core brand identity The Jaguar rebrand serves as a cautionary tale for retailers and brands looking to modernise their image. He added that while it’s important to bring a fresh and dynamic perspective to a category, companies must combine it with their category expertise.