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If you don’t have your narrative set, someone else will tell your story, said Katie Welch, the chief marketing officer of Rare Beauty. Ross wanted to find a haircare brand that carried products suited to a wide variety of hair textures that were also marketed and presented in a quality manner.
Managing inventory in hard goods retail is a constant balancing act. Slow response to market shifts: Market trends, customer demand and supply chain issues shift quickly static models cant keep up. Example: A national home appliance retailer struggled to balance stock between stores and online.
I transitioned to a retail sales role at Under Armour where my interest in marketing grew through interactions with the head office team during product talks. That curiosity led me to pursue a Bachelor of Communications majoring in marketing and PR – I didn’t even know what PR was when I started. I also lead TV and billboard campaigns.
Strengthening presence in key Asian markets Asia has emerged as a focal point for Moleskines global expansion. We are prioritising growth in key markets such as Singapore and Thailand within Southeast Asia by expanding our physical presence and enhancing our digital touchpoints, Christophe Archaimbault, CEO at Moleskine, told Inside Retail.
Success lies in finding the balance between operational flexibility and creating experiences that keep customers coming back. The future of retail belongs to those who can stay ahead of shifting customer preferences and marketing trends. The future of retail is closer than you think - 2025 will be here before you know it.
New Balance has opened its largest Australian shoe store in Melbourne Central, marking its third UCC concept store as it expands in the country. The post New Balance opens its largest UCC Australia store yet appeared first on Inside Retail Australia. ” The company intends to open two more stores in Australia later this year. .
New Balance has entered the beauty market in celebration of opening a premium direct-to-consumer retail store in Australia this December and it smells like luxury on and off the court for the apparel brand. It is set to open on December 19 on Sydney’s luxury retail strip George Street and offers a premium retail experience.
Melbourne’s fashion capital Chadstone has been tapped as the second Australian location for New Balance’s UCC format store. The New Balance UCC (uncommonly common concept) store is redefining the traditional retail experience by placing people, not products, at the forefront of the retail experience.
An extensive portfolio of classic and popular fashion brands will enter the Australian retail sector for the first time as Brand Machine Group (BMG), a global leader in branded fashion manufacture and licensing, launches into the local market in 2024. In Australia, the home décor market segment is set to generate a revenue of $2.77
. “In a more complex economic and geopolitical context, the group continues its development with confidence, thanks to the highly integrated artisanal model, the balanced distribution network, the creativity of collections and the loyalty of clients,” said the company.
“Under Wirth, Myer has hopefully redefined its strategy, streamlining operations for a balanced omnichannel approach,” Nick Gray, the founder of I Got You Consultancy, told Inside Retail. In his view, successful brands are those that answer the customer’s question, or in other words, meet the customer’s demand. “If
Its product offer will include on-court and off-court items from Nike, Jordan, Adidas, Puma, New Balance, and Under Armour. The reimagined store concept launch comes after Foot Locker celebrated its 50th anniversary last month.
It’s about striking a balance—keeping our direct-to-consumer channel as a hub for innovation and exclusive releases, while Big W helps us bring that same quality to a broader market. The post ‘It’s about striking a balance’: Do You Even CEO talks Big W retail partnership appeared first on Inside Retail Australia.
He noted that Japan has become Aesop’s largest market and ranked eighth in prestige cosmetics. The brand also has a growing market share in Korea and China. million, and four years later bought the balance. Aesop was founded by Melbourne hairdresser Dennis Paphitis in 1987. billion) in April last year.
As China’s luxury market continues to evolve amidst economic shifts and changing consumer behaviours, understanding the complex dynamics of this vital sector has become increasingly crucial for global luxury brands. Looking ahead According to the report, understanding generational differences is crucial in the luxury market landscape.
Canadian activewear brand Lululemon Athletica aims to double its business through category, retail and market expansion and product innovation. And then globally, we’re now in over 26 markets with single-digit market share, and we have a unique position in almost every market we compete in. How big can it get?
Retail Focus caught up with experts in the flooring market to find out more about their latest solutions and the long-term benefits they offer to retailers large and small. To ensure bio-attributed flooring is affordable and accessible for all projects, Amtico utilises the ‘mass balance’ principle for the PVC manufacturing process,” he said.
The downfall of the almost 40-year-old business raises the question of whether this is a sign of things to come as retailers struggle to compete with the increasing e-commerce capabilities and convenience of retail goliaths on the global market, or whether it is a case of Harrolds facing a ‘perfect storm’ of challenges on multiple fronts.
The influencer marketing industry was priced at £21 billion in 2024 and is projected to rise to £25 billion pounds by the close of 2024. In a market saturated with #AD, authenticity isn’t just a buzzword—it’s the key to success,” says Cristiano Winckler, Director of Digital Operations at Somebody Digital.
Before joining the Go-To team, Faddy was the global marketing and sales director at The Beauty Chef, and before this, she worked at The Estée Lauder Companies. I want my team to have a good balance of being challenged and passionate but also understand that at the end of the day, it is only skincare and we should not sweat the small stuff.
Numerous conferences and sessions held over the first two days provided a comprehensive overview of market trends, featuring many exclusive international speakers. Retail investment has been especially driven by the strong performance of the Italian, Portuguese, and Spanish markets, alongside robust results in the UK.
Omar Sabr, the brands CEO, spoke with Inside Retail about how the retail disruptor has created its own lane, how to align with the right IP partnerships and what this business approach looks like in international markets. Mid-market brands chase mass appeal. IR : Are DTC stores on the horizon for any markets? Why or why not?
An ever-evolving space According to Dr Seshan Ramaswami, associate professor of marketing education at Singapore Management University, Singaporeans were already in the process of transitioning to e-shopping for purchases before the pandemic hit. Others may follow.
Experts from retail marketing consultancy Gekko have utilised their GWS Price Analysis Tool to do the heavy lifting, crunching the numbers to analyse average prices in categories including consumer electronic products and household goods, across major retailers, including AO, Argos, Currys, Harvey Norman, and John Lewis.
Wunderkind leverages first-party data and its proprietary means of identifying anonymous website traffic, then works alongside brands, using its marketing engine to convert leads into sales through owned channels, including email and text. That’s where brands need to get smarter.”
When to innovate and iterate product Hokas original Bondi came to market in 2011 and revolutionised the performance shoe industry with its balance of extremely lightweight materials paired with maximal cushioning. Innovation is entwined into Hokas DNA every new product launch is grounded in years of research, engineering and testing.
As supply chains grow more complex and consumer expectations shift, maintaining the right inventory balance is becoming increasingly difficult and the cost of getting it wrong is high. We use it across multiple regions, like greater China, and emerging markets in Latin America. This year, the challenge remains just as pressing.
“Right now, we’re seeing a once-in-a-generation shift that is opening the doors to a major new advertising opportunity for retailers and brands,” explains Troy Townsend, co-founder and chief innovation officer at The Pistol , a leader in marketing technologies and services.
A balanced perspective According to Nathan Birch, Interbrand’s AUNZ CEO, the two brands have stated they will remain separate and operate independently. While Rolex is an internationally recognised brand, Bucherer isn’t as well known outside of Europe and the US, and operates in a highly homogenised luxury and jewellery retail market. “I
Parade was founded by Columbia University dropout Cami Téllez in 2019, with a purpose to disrupt the market and champion inclusivity, body positivity and sustainable manufacturing. Businesses like Brava are championing change through inclusivity and representation for formerly marginalised individuals represented in the market.
The role of bricks-and-mortar sometimes gets lost by investors, shareholders and executives when examining the balance sheets of these rag trade giants. Today, a physical presence is a brand’s most manageable, tangible, and measurable marketing tool,” Gray reaffirmed.
In this excerpt from Unnecessary Tales of a Retail Marketer , our lead character discovers that balancing their gorgeous new ad campaign with the rigours of BAU is more annoying than they would like. Retail marketer: Got a brief for you. Retail marketer: The broader ad campaign is kicking goals. What’s the gist?
Chris Newell, creative partner, Syn As a marketing agency working within the retail sector, Syn has seen several trends emerge in 2024. For online retail, more of a shift-change in brand partnerships and influencer marketing; moving further away from creator content models for entertainment to driving online sales.
The FMCG subscription box market in Australia has shown strong growth over the past few years, driven by increasing consumer demand for convenience and personalisation, the continued rise of e-commerce, and sustainable practices. FMCG subscription box offers encompass a variety of sectors. What’s behind the growth?
The partnership sets a precedent for other Chinese companies previously banned in India to re-enter the market through licensing agreements with Indian firms. By adhering to government regulations and ensuring data security, such collaborations can facilitate the reintroduction of foreign brands into the Indian market, said Westphal.
As it becomes harder to navigate uncertain markets and the ever-evolving consumer sentiment, Burberrys recent turnaround offers valuable lessons for those seeking good sustainable success in 2025 and beyond. Balance aspiration with accessibility. Luxury does not always mean ultra-high prices.
In the fiercely contested and competitive footwear and apparel space, New Balance is one of the fastest-growing global sports brands, with the organisation attracting and engaging the next generation of customers. New Balance is also expanding in Australia, this month opening a new concept store in Bondi Junction , Sydney.
Five years after launching into the market with its hero product, a true-blue fitted t-shirt, the brand now operates 9 brick-and-mortar stores, alongside thriving direct-to-consumer and wholesale operations. BY: We identified a gap in the market for high-quality, affordable basics that fit well and stand the test of time.
Having garnered a reputation for reinventing luxury cosmetics through cutting-edge product innovation and artful product design; they set out to establish a new retail standard in this highly-competitive market.
The brand delivers a contemporary approach to mindful apparel, balancing design innovation with quintessential ready-to-wear styles. She identified a gap in the market, as well as the problem of overconsumption. I don’t like when there’s too many items on the rack, I feel like that can be overwhelming, Bartel said.
I like to think that gives me a well-balanced view of what drives a brand and a region towards one common goal. DP: North America is a key market that we are committed to prioritising further. Additionally, we’ll focus on strengthening the regional organisation to capitalise on the opportunities we see in the market.
South Koreas largest multi-brand beauty retailer, Olive Young, is setting its sights on the US market with the establishment of a local subsidiary in Los Angeles. Since opening its first store in South Korea in 1999, Olive Young has expanded to more than 1350 stores across its home market. per cent of its traffic coming directly.
The connection to the land is not just a marketing tool but is embedded in the winemaking process itself. As the wine gains recognition, the brands reach extends beyond local and is appealing to national and international markets, eager to embrace more diverse and inclusive brands. Why, or why not?
“The combination of Wesfarmers and API is a compelling opportunity to capitalise on API’s strengths and positioning in these markets while drawing upon Wesfarmers’ capabilities in retail and distribution, our strong balance sheet and our willingness to invest in our business for growth over the long term.”.
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