Inside Retail

FEBRUARY 29, 2024

In today’s complex retail landscape, chief marketing officers (CMOs) find themselves in a perpetual balancing act. Frame your marketing strategies in terms of financial metrics they understand and care about. Here are strategies for success: 1. To build a strong working relationship with your CFO, speak their language.

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Inside Retail

JANUARY 3, 2024

This year’s Australian Open will be sponsored by the likes of Ralph Lauren, Louis Vuitton, New Balance and Rolex – positioning tennis as a rival with the races for sport’s most fashion-forward event. Hugo Boss teamed up with its brand ambassador Matteo Berrettini to co-create an athleisure line that he debuted at Wimbledon in 2022.

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Inside Retail

DECEMBER 14, 2023

The risks of personalisation But it’s very easy for this personalisation to cross the line into intrusiveness. The challenge is striking a balance: an overly robotic chatbot might reduce the level of engagement that companies are seeking. To combat this, chatbots could be programmed to be more factual and less human-like.

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Inside Retail

NOVEMBER 16, 2023

There’s the growth bucket, and here I’m involved in developing overall strategy as well as ideating new products and exploring new growth opportunities; this also includes pitching ideas, helping promote the brand through interviews, podcasts or speaking engagements and mapping new communication strategies to help grow brand awareness.

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Inside Retail

MARCH 29, 2022

Back in 2005 we were tracking a little behind in sales to both Brooks and New Balance. You can run in whatever brand of shoes you like, but if you throw your ASICS, New Balance or Brooks in the big recycling cage, we’ll fit you in a pair of new Nike running shoes at cost. You draw the line and we’ll cross it. Tonight we race.

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Inside Retail

SEPTEMBER 20, 2021

People want a purchase that balances the ease of e-commerce with the instant gratification of brick-and-mortar shopping. The bottom line: In today’s world, customers are selecting channels that will provide them with stock certainty, convenience and control. The post Will curbside retail be a viable strategy post-Covid?

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Inside Retail

SEPTEMBER 24, 2024

IR: How does Mattel plan to tailor its retail strategy to the diverse markets within Asia Pacific? Our approach is all about driving consumer-centric offerings that balance global consistency with cultural relevance. IR: How is Mattel leveraging its manufacturing presence in Asia Pacific to enhance its retail strategy in the region?

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All Work

MAY 9, 2023

By embracing workplace design strategies that prioritize wellness and sustainability, companies can welcome employees back to an office that actively supports their health and the way they choose to work. With different tasks requiring varying degrees of light, it’s essential to implement lighting strategies that cater to these needs.

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Inside Retail

MARCH 7, 2024

A big win was playing matchmaker with orders and carriers, creating a multi-carrier strategy that’s as smart as it is flexible, ensuring every parcel finds its quickest or most efficient route home. ROSARS is a deep rabbit hole but in essence, it’s the compass that guides our shipping and returns strategy. DPN: Absolutely.

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Inside Retail

MARCH 19, 2024

But there is a fine line between success and failure. Daly advocates creating a loyalty program to reward top customers and keep them coming back and progressively localising your website and marketing engagement strategy to connect with the local target audience. The post Planning to sell online in the US?

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Inside Retail

SEPTEMBER 26, 2024

At first, the strategy worked and profits rose. Yes, retro designs and lines can drive sales bumps and Nike managed to cash in over the short term. But Nike’s story highlights the delicate balance between cutting-edge innovation and respecting established retail channels. However, there were three ticking time bombs.

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Inside Retail

JANUARY 4, 2024

So as more and more retailers integrate the benefits of AI into their growth strategy, what will be next for this transformative technology? Category management – for example, range and assortment planning, pricing strategies – is a typical use case where AI can augment human decision-making. And how will it shape the way we shop?

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Inside Retail

MARCH 25, 2024

In this excerpt from Unnecessary Tales of a Retail Marketer , our lead character discovers that balancing their gorgeous new ad campaign with the rigours of BAU is more annoying than they would like. direct-to-prospect copywriting genius with crazy irresistible subject lines is the real game here. Retail marketer: Got a brief for you.

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Inside Retail

OCTOBER 21, 2024

The team at Nala has consistently generated brand hype by simply photographing real bodies in its products – a surprisingly controversial marketing strategy. The campaign for the new line of bodysuits didn’t need a message since the product itself was put into production with the Nala community in mind.

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Inside Retail

NOVEMBER 9, 2023

Cybersecurity checks and balances Reflecting on the Optus outage earlier this week, which saw millions of Australians lose telecommunication access, Stephenson said that Myer had been focused on shoring up its cybersecurity systems. I think our systems and checks and balances are robust enough for us to get through,” King said.

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Retail Focus

NOVEMBER 27, 2024

It’s about aligning with a broader movement toward responsible business practices that benefit people, the planet, and the bottom line.” To ensure bio-attributed flooring is affordable and accessible for all projects, Amtico utilises the ‘mass balance’ principle for the PVC manufacturing process,” he said.

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Inside Retail

DECEMBER 17, 2024

Yahalom told Inside Retail that the key ingredients behind True Classics exponential growth is striking the perfect balance between delivering tailored fits, unmatched comfort and accessible pricing. IR : What strategies, from merchandising to marketing and more, does True Classic incorporate to stay ahead in this market?

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Inside Retail

JUNE 3, 2021

Staff protested outside Harvey Norman stores across the country, demanding wage increases in line with the company’s record-breaking profit increase during the pandemic. Harvey Norman clearly fails to understand the impact its actions are having on its customers, and ultimately, its bottom line.

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Inside Retail

JUNE 3, 2021

Despite being a very good, low cost food retailer, often consumers are vocal about the limited checkouts that are available and the consistent lines that they encounter, so this mitigates that and enables them to increase transaction points without increasing staff.”. Nobody’s rushing to get there anymore.”. Managing costs.

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Retail Focus

AUGUST 5, 2024

A strategy driven by the brands global team and developed in collaboration with Leeds-based creative agency Syn. Dr. Martens’ Senior Global Retail Marketing Manager Sam Kelley “We are thrilled to see our key city strategy and the Ambassador campaign materialise in the retail space.

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Retail Focus

JANUARY 2, 2025

Three strategies for success, will be offering Sensorial #IRL Escapism, creating Disruptive Spatial Narratives and strengthening brand loyalty through Connected Experience. Brands have had to change their strategies when it comes to disruptive retail and reset the way in which they segment spend to in how they show up on high streets.

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Inside Retail

OCTOBER 20, 2021

That goes from expense optimisation, to digital strategy, to products. With that strategy comes demand creation. We’ll be releasing swim ranges specifically in line with the US summer season next year. And that’s really what it has been. We are currently using recycled materials for our tags. What have we not done?

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Inside Retail

JANUARY 29, 2024

How are companies refining their strategies and approaches? The need for this is due to the change in supply chain strategy. This is why embracing S&OP is so important, as it bridges operational execution and strategy. This ultimately increases the likelihood that a company’s overall strategy will be successful.

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Inside Retail

JANUARY 22, 2023

Alpha, Asics, Ascent, New Balance have all partnered well, and we’re seeing strong market and consumer demand for Hoka,” Taunton said. This, he explains, is in line with the pre-Covid mentality. For instance, he says that in the last couple of years, a more casual shoe was favoured.

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Inside Retail

JUNE 1, 2023

Here, we chat with Mud Australia’s founder, designer and CEO Shelley Simpson about work-life balance, why the business has invested in the Headspace app, monthly massages on-site and green breakout spaces, and how her wheaten terrier, Molly, helps her to switch off. Do you use apps for this purpose, or other strategies or techniques?

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All Work

JANUARY 24, 2023

Office space utilization can help make or break an organization’s bottom line and its ability to retain talent. And how do they know if they’ve found the perfect balance between time spent working at home vs. working in the office? A virtual-first strategy is one that combines remote working with some in-person work.

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Design Week

JULY 14, 2021

The project is the latest in the studio’s work with British Land, which has so far included branding and strategy for Regent’s Place. “We were really looking for a typeface that balances a human feeling with more structured forms as a nod to the industrial past of the area,” D’Hondt says.

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Inside Retail

OCTOBER 7, 2024

“Specifically, Nike has lost its footing in the specialty running category, specifically losing market share to newer entrants Hoka and On Running, and legacy competitors Adidas and New Balance have retained their positions in the lifestyle category.” Additionally, net income decreased by 28 per cent to US$1.1

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Retail Focus

JULY 3, 2024

However, balancing exclusivity with sustainability presents a challenge for luxury brands. This balance can be achieved by rethinking traditional notions of luxury to include ethical production, reduced environmental impact, and social responsibility.

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Retail Focus

DECEMBER 10, 2024

Whether checking your account balance, playing a few rounds of some popular bingo games, or monitoring your steps and fitness goals, mobile devices are an essential tool. Mobile payment options like Apple Pay and Google Wallet add convenience, letting shoppers bypass traditional checkout lines entirely.

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RetailMinded

APRIL 10, 2024

In such a volatile environment, having a robust financing strategy is crucial for the growth and sustainability of your business. This blog post unveils modern financing strategies tailored for retail enterprises to not only endure but thrive in competitive markets. Debt consolidation can be achieved through various means.

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Inside Retail

OCTOBER 27, 2024

Rising demand While the brand is known for its signature skiing lines, for Southeast Asia, its focus will be on offering durable performance wear for golf, triathlon and training sports. Throughout its history, Descente has expanded beyond skiing into cycling, running, golf, training, and high-end functional apparel.

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Inside Retail

AUGUST 15, 2022

Now is the time for strategic planning, smart segmenting, and a solid omnichannel marketing strategy that will position your brand for success. Here are a few key strategies to start working on today so you can hit the ground running during peak shopping time. Test your discounts before the big day.

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Inside Retail

MARCH 7, 2023

Financial information and growth strategy Retailers that have a generic or unrealistic growth story are often marked down during any transaction process. Management team and resources Potential investors and buyers will want assurances that you have the right team and resources to deliver on your future strategy.

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Inside Retail

APRIL 16, 2023

Levi’s expansion strategy in Asia doesn’t look like it’s slowing down anytime soon. In line with the brand’s 170-year-old history of being at the centre of culture, Levi’s offered attendees of the festival a canvas for self-expression as they customised their favourite pieces at the Levi’s Tailorshop.

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Retail Focus

OCTOBER 24, 2023

From fostering a supportive culture to celebrating successes, here are some powerful strategies to encourage top-notch productivity from your employees. Maintaining Open Communication: Transparency and Regular Feedback Keeping the lines of communication open is crucial for boosting your employees’ performance.

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Inside Retail

JULY 10, 2024

As the founder explained, many fashion labels use superficial strategies to appeal to trans or non-binary consumers, such as using LGBTQIA+ models in their campaigns without making any changes to their products. Shepard’s own experiences have helped inform these details as well as extensive research by the brand’s design team.

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