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The CFO-CMO balancing act: Marketing efficiency goals that keep everyone happy

Inside Retail

In today’s complex retail landscape, chief marketing officers (CMOs) find themselves in a perpetual balancing act. Understanding the CFO’s perspective Before we dive into solutions, let’s put on our CFO glasses for a moment. CFOs demand greater demonstrable value from every dollar spent.

Balance 130
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CEO Anthony Heraghty discusses Super Retail Group’s half-year results

Inside Retail

With excess cash flow amid Covid-19 stimulus measures, he said that consumers opted for big ticket items like big toolboxes and fish sounders. According to Heraghty, the key reasons to clear stock quickly are if the stock is perishable, or if the brand is under pressure from a cash flow perspective.

Flow 245
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Gentle Monster opens HAUS SHANGHAI

Retail Focus

Tenacious yet pliant art pieces cut through the centre, forcing an unexpected flow of traffic inside the space. Defying the traditional layout of commercial space that prioritizes efficiency and function, Gentle Monster exemplifies its new perspective on Future Retail.

Rhythm 173
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NIWS Goa: Waves of Innovation and Design

Design Middleeast

Manish Gulati, Principal Architect at MOFA Studio reveals how the National Institute of Water Sports in Panjim, India merges wave-like architecture with digital fabrication, balancing aesthetics and functionality while promoting community and sustainability.

Design 102
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How to get on top of the numbers that matter in your business

Inside Retail

It is amazing really, the number of people that capably count revenue, yet cannot manage cost and believe that profit equals cash flow? In many organisations this translates into an inability to optimise cash flow when your ability to earn it is compromised. Financial perspectives are the ultimate? Sensitivity. the business?

Flow 130
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WGNB creates minimal monochrome SVRN store in Chicago

Dezeen

A variety of monolithic furniture pieces direct the flow of movement around this fashion boutique in Chicago, designed by South Korean studio WGNB. While the western perspective looks at the object itself, the eastern perspective rather focuses on the surrounding relationship of the object."

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Why focusing is an essential part of retail lighting

Retail Focus

We can do all sorts of things like balance light levels, remove dark spots, and highlight key merchandise. Guiding traffic flow Focused lighting can be used to strategically to guide customers through the store. The process involves adjusting beam angles and the spacing of the light fittings.

Light 147