Remove Balance Remove Engagement Remove Social Media
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Fishwife’s Becca Millstein talks brand journey, social media and subscriptions

Inside Retail

Much of our growth is attributed to the incredible media attention weve received as well as our very supportive and vocal customer base with whom we maintain a close relationship on social media and email/SMS. More than a third of customers find out about Fishwife through social media, and we want to continue feeding that fire.

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Snapchat flags new media law’s unintended impact on social commerce

Inside Retail

Australian retailers with tween and teen consumer demographics could be forced to pivot their marketing strategies when a blanket ban on social media for those under the age of 16 comes into effect on November 28 next year. The gross merchandise value (GMV) generated by Australian social commerce was US$1.63 billion by 2029.

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Gen Z will rewrite the rules of Australian retail

Inside Retail

A survey by software broker Capterra showed 78 per cent research products on platforms like TikTok before purchasing and 54 per cent have shopped directly through social media apps; however, the Love Song survey by Live Nation found that 83 per cent prioritise real-world experiences over digital ones.

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Olive Young expands to the US as K-beauty’s global rise continues

Inside Retail

From a strong management team with market insight to continuous product innovation, a brands success hinges on its ability to adapt, engage, and deliver value to consumers. According to the expert, product innovation helps brands stand out, while a balanced product pipeline with core items and new releases keeps consumers engaged.

Expansion 130
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What’s in store for retail in 2025?

Retail Focus

On this, he said experiential marketing will continue to thrive, offering innovative ways for brands to engage consumers in meaningful, real-life interactions. Social media also continues to influence purchasers and provides a channel to deliver their increasing demand for authenticity in storytelling.

Balance 162
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How to Use Social Media for Small Business: 6 Simple Tips

Snap Retail

Everyone is online, making the social media platforms one of the most profitable spaces to place your business, attract new clients, meet those selling goals, and evolve. Consistency is key for starting your small business on social media, and consistency needs a plan! Plan it Out. Use them wisely! Quality Content.

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Future-proof your retail strategy for the holiday season and beyond

Inside Retail

Today’s customers are shopping everywhere: on social media platforms, retail media networks, pop-up shops, and partner sites. Giving as the new gifting Social good is at the forefront of consumers’ minds. Brands need to adapt to this new reality to stay competitive.

Strategy 278