Remove Balance Remove Engagement Remove Promotion
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‘Illusory’: Woolworths, Coles charged with falsifying discount promotions

Inside Retail

The ACCC alleged that the supermarkets increased the prices of the products by 15 per cent for a brief period before being subjected to Woolworths’ ‘Prices Dropped’ and Coles’ ‘Down Down’ promotions. Bardwell noted that Woolworths will continue to engage with the ACCC on the matter.

Promotion 289
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Retail’s returns challenge: How to balance customer demands and overheads

Inside Retail

Pope suggested retailers can try to reduce returns – and thus their costs – by ensuring listings online are as detailed as possible and promoting customer reviews. That sustainability mindset provides an opportunity for retailers to engage with Gens Y and Z, she said. This is especially true with women’s apparel, for example. “We’ve

Balance 234
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Influencer Overload? How to Navigate the World of Influencers in a £21 Billion Industry

Retail Focus

When Influencers Backfire: The Pitfalls of Inauthenticity With more and more influencers entering the market daily, a significant portion of content can feel repetitive, shallow, or overly promotional. A decline in engagement, reputation, and inauthenticity, even towards future campaigns. The consequence for brands? Ad or #Sponsored).

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Robots in retail: Balancing automation with the human touch

Inside Retail

In an industry where customer service and emotional engagement is more critical than ever before, this collaboration between human workers and machines is key to maintaining a productive and enjoyable shopping environment, for both staff and customers.

Balance 130
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Using AI workforce tools can boost margins, inspire staff, satisfy shoppers

Inside Retail

By leveraging advanced forecasting to increase front-line engagement, Zebra Workcloud can boost output and satisfy customers. That’s invaluable for retail brands given that research from Zippia shows that companies that promote collaboration and communication at work can enjoy a 50 per cent reduction in staff turnover.

Pattern 299
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Navigating the fine line between AI, personalisation and engagement

Inside Retail

An obvious example would be a customer who previously bought intimate products or medical supplies, and might be uncomfortable with a human or bot “remembering” this and referring to it directly in a chat or indirectly through product recommendations and promotions. It is critical to get the technology right.

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Retail’s returns challenge: How to balance customer demands and overheads

Inside Retail

Pope suggested retailers can try to reduce returns – and thus their costs – by ensuring listings online are as detailed as possible and promoting customer reviews. That sustainability mindset provides an opportunity for retailers to engage with Gens Y and Z, she said. This is especially true with women’s apparel, for example. “We’ve

Balance 130