Inside Retail

JULY 4, 2021

According to a report by IBM, gen Z consumers want value tailored to them, and they want to be able to co-create an experience that is uniquely theirs. That could be as simple as recognising where your customer lives and tailoring accordingly or through personalised purchase offers such as discounts based on previous purchases.

Tailored 182

Tailored Balance Consumer Curate 182

Inside Retail

APRIL 19, 2024

You can download it here. You need to know their preferences, behaviours, and the platforms they frequent, and tailor your content and engagement strategies accordingly. It’s important to evolve your product and still stay on brand, which can take some time to learn how to balance. Having a solid brand story is very important.

Social Media 246

Social Media Strategy Engagement Customer Engagement 246

Inside Retail

MARCH 7, 2024

You can download it here. We juggle different carriers and services, tailoring them to market needs while keeping an eagle eye on the end-to-end customer journey – from click to doorstep, and even back if needed. This balance ensures we’re scaling thoughtfully.

Management 249

Management Strategy Tailored Balance 249

Inside Retail

JULY 27, 2021

Partnering with Officeworks, Scalene has been helping the company differentiate the range and proposition best suited to stores’ locations and customer catchment, right down to managing the macro space to balance the share of space in each store. Download our white paper. Click through to Scalene’s website for further info.

Management 234

Management Tailored Space Location 234

Inside Retail

JUNE 28, 2021

Consumers now expect retailers to engage them whenever and wherever they want, with a shopping experience tailored to their individual needs. In an era when opaque data-use policies have jeopardised customer trust, retailers are increasingly cognisant of balancing AI-powered personalisation with privacy. You can download it here.

Customer Retention 221

Customer Retention Engagement Advertising Consumer 221

Inside Retail

MARCH 7, 2023

It’s crucial that before embarking on any transaction, retailers: Develop a credible and realistic growth story that is tailored to their own circumstances. Make sure any obsolescence and provisioning is correctly reflected in your balance sheet and P&L before commencing any sale. Download here.

Planning 244

Planning Consumer Marketing Strategy 244

Design Week

JUNE 25, 2021

Those that download the extension will be treated to a selection of commissioned pieces which have been created specifically for the platform. Unused browser tabs. This is prime online space with which to celebrate Black designers, the partnership says, so the team has developed a Chrome extension to do just that.

Design 141

Design Space Reimagine Light 141