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Influencer Overload? How to Navigate the World of Influencers in a £21 Billion Industry

Retail Focus

However, there must be a balance between sponsored posts and organic, all relating to your target consumer. Follow Diverse Influencers: To avoid echo chambers and broaden your perspective, consider engaging with influencers from different cultural backgrounds, regions, and viewpoints. The post Influencer Overload?

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MAPIC 2024: Highlights of the 2024 Edition

Retail Focus

Trends in the Commercial Investment Market The retail real estate market was a focal point of this years MAPIC, with a strong emphasis on investors perspectives regarding retail market trends and outlooks. Looking ahead, the 5-10 year perspective outlines a commercial landscape where only the most high-performing retail spaces will survive.

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The CEO of Dissh on how a strong brand identity enabled international expansion

Inside Retail

While Disshs before-and-after story felt overnight to most of the industry, Disshs growth journey has been slow and considered it was founded in 2001 and didn’t kick-off its rebrand to a vertical brand that designs everything in-house until 2019. Setting up operations in a new country is not without its challenges. LHH: Yes, and no.

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Jaguar’s ‘Copy Nothing’ campaign: Lessons for retailers on rebranding risks

Inside Retail

Fresh perspectives without losing core brand identity The Jaguar rebrand serves as a cautionary tale for retailers and brands looking to modernise their image. He added that while it’s important to bring a fresh and dynamic perspective to a category, companies must combine it with their category expertise.

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Artbox reinvents retail with immersive experiences in Singapore 

Inside Retail

For the first time, Artbox introduced Trade Day, a business-to-business platform designed to foster collaboration between local businesses, entrepreneurs, and industry leaders. He further added understanding the target audience is key designing experiences that resonate with their interests and needs helps build loyalty.

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How Just Jeans is rebranding for the modern age with a single store

Inside Retail

More often than not, when a retailer looks to rebrand, it starts with their social posts or e-commerce design, but in the case of Just Jeans, it started with a single store. The design and execution of Just Jeans refurbished Highpoint store is an example of this process.

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Step up with confidence – Women in Retail and FMCG Summit is back

Inside Retail

Designed to empower women to navigate change, drive innovation and thrive in an evolving industry, the summit is more than just a professional development event, it’s a movement. And while Kirkman’s session is a highlight, it’s just one part of a dynamic and diverse agenda.