Remove Balance Remove Consumer Electronics Remove Shopping
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Retail Roulette – Why Black Friday and Cyber Monday discounts are a complete gamble for retailers and consumers alike

Retail Focus

Experts from retail marketing consultancy Gekko have utilised their GWS Price Analysis Tool to do the heavy lifting, crunching the numbers to analyse average prices in categories including consumer electronic products and household goods, across major retailers, including AO, Argos, Currys, Harvey Norman, and John Lewis.

Consumer 262
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Retail is back, but have your customers changed?

Inside Retail

As restrictions ease, and consumers in Australia’s most populous states regain some basic freedoms, the recovery can now get underway. However, while retailers and consumers alike would be eager to put 2021 behind them, the research suggests recent events have yet again reshaped the way people shop and spend.

Consumer 279
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Why retail media has become the next big tool in performance marketing

Inside Retail

The assets and opportunities of retail media include websites, EDMs, apps, in-store media – such as aisle-end or on-shelf displays and radio or TV – along with retailers’ social-media channels like Facebook, Instagram, TikTok, Pinterest, YouTube, Snap and LinkedIn, and online platforms like Google Search and Google Shopping.

Marketing 277
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What consumers really think about brands’ social purpose

Inside Retail

Having endured the pandemic and moved by escalating social and environmental causes, more consumers want to act for the greater good and expect businesses to follow. Our new Consumer Insights report shows that one in three consumers are now more conscious of shopping from purpose-led brands than they were before the pandemic.

Consumer 147
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Selling Products in Asia – Interview with Unlock APAC

Retail Bound

We work with a range of industries, from consumer electronics to lifestyle products, and specialize in both offline retail and e-commerce strategies tailored to the unique dynamics of the region. The region has seen a rapid shift toward online shopping, accelerated further by the pandemic, making it a critical channel for market entry.