Inside Scotch & Soda’s plans for world domination
Inside Retail
APRIL 8, 2021
China’s middle-class consumers, and especially the young generation, are constantly looking for brands that offer a good balance between price, design and quality. The new brand logo enhances the symbol of unity at the heart of Scotch & Soda’s name, which represents the free spirit of Amsterdam, the city where the brand was born.
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