Balance Brand Management Design 
Retail Focus
JUNE 29, 2021
Brands mean business. . However, as any retailer will testify, it’s not a simple case of defining a brand architecture, visual identity, or store design and simply pressing ‘go’. Simply put, the point at which our customers interact with our brands is actually the biggest variable – and the highest risk point. .
Retail Focus
APRIL 13, 2021
The BRIDGE market concept skilful balances the offering into a varied combination of fresh-food areas, catering and dry goods. With the conceptual design and implementation of BRIDGE, Interstore | Schweitzer has set a milestone in the history of the Migros brand and has enriched Zurich’s food retail scene with an extraordinary jewel. .
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Inside Retail
APRIL 3, 2023
Opening up again Volley – which was sold by Pacific Brands to private equity firm Anchorage Capital in 2014 following a collapse in sales – has managed to transform its reputation as a ‘daggy’ shoe company. In 2019, Volley’s brand manager John Szwede told News.com.au
Retail Focus
JANUARY 5, 2024
For their staff to effectively navigate this new landscape, brands must invest in training and development. It requires a delicate balance between preserving the traditional allure of luxury retail and embracing the opportunities presented by digital technology.
Inside Retail
DECEMBER 15, 2024
While entrepreneurship and the direct-to-consumer wellness category present new challenges, I am grateful for the foundation I built in corporate fashion retail that has helped me hone the professional skills to successfully bring Barrire to the growing brand it is today. IR: What is your approach to trying to maintain a work-life balance?
Retail Focus
AUGUST 10, 2023
Recently, they crossed all boundaries to discover the vast opportunities for their brands to evolve and grow. On one hand, creating a comprehensive brand experience extends an enticing array of opportunities. Luxury brands can also introduce different tiers of products or services to cater to varied consumer segments.
Retail Focus
FEBRUARY 9, 2023
And to add complexity to the situation, these brands find it difficult to establish a reliable supply chain, as they may not have the same level of relationships or resources as larger brands. The key will be to find a balance between using the benefits of online retail and maintaining the unique features of small-town shops.
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