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How LSKD’S PR powerhouse Bree Masters balanced a retail career and Olympic dream

Inside Retail

Not only can Masters’ sprint, she can juggle – being the PR head of a global athleisure wear empire, training, and having a blossoming social media career with 300,000 followers. During this time, my social media profile grew – brands, including LSKD, approached me to collaborate. IR : What do you love about your job?

Balance 130
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ColourPop brand president Vivian Weng on the pace of change in beauty retail

Inside Retail

To say that Vivian Weng is a colourful player in the global beauty industry would be an understatement. Inside Retail connected with the beauty executive to learn more about her path to joining ColourPop and her thoughts on the current state of beauty retail. What is it about beauty that has captivated you for so long?

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Wellness booms and so does the share price of pharmaceutical retailers

Inside Retail

Wellness has become a priority for people in the wake of the pandemic as evidenced by the surge in demand for health and well-being products, which is projected to reach $5.2 Priceline is another Australian pharmacy that has increased its foothold in the beauty and wellness space under the ownership of retail conglomerate Wesfarmers.

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Is inflation driving up demand for affordable makeup products and dupes?

Inside Retail

The beauty industry has long been a domain where premium and affordable brands coexist, each catering to different customer segments. However, recent research from Mintel suggests that in the US, there is a subtle and evolving perception of value among beauty consumers.

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Ozempic changed consumer habits; now retail is ready to win them back

Inside Retail

grams of protein from collagen peptides to help maintain muscle mass, up to 2g of fibre and prebiotics to aid digestive comfort and gut health, as well as vitamins and minerals in every serve. “At Nutrabalance contains 15.5

Consumer 147
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The rise and rise of subscription boxes shows the market is ripe for growth

Inside Retail

In Australia, the top product categories include: health and beauty products, such as skincare and shaving supplies; pet care, food and beverage, such as meal kits; household essentials; and premium alcohol. Pet owners often seek out premium products that contribute to their pets’ health and wellbeing.

Marketing 246
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How Superegg founder Erica Choi went from Barneys to building her own brand

Inside Retail

Launched in 2020, Superegg is a premium vegan skincare brand inspired by the holistic Korean beauty philosophy and the egg’s nutritional value for the skin’s well-being. We maintain an in-house approach, handling everything from creating in-store presentations to capturing social media assets in my apartment.