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New Balance bottles its scent and enters the beauty space with Grey Store

Inside Retail

New Balance has entered the beauty market in celebration of opening a premium direct-to-consumer retail store in Australia this December and it smells like luxury on and off the court for the apparel brand. It is set to open on December 19 on Sydney’s luxury retail strip George Street and offers a premium retail experience.

Balance 264
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The rise and rise of subscription boxes shows the market is ripe for growth

Inside Retail

In Australia, the top product categories include: health and beauty products, such as skincare and shaving supplies; pet care, food and beverage, such as meal kits; household essentials; and premium alcohol. Pet owners often seek out premium products that contribute to their pets’ health and wellbeing.

Marketing 246
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How DFS merged luxury retail and innovation in its new beauty concept

Inside Retail

DFS Group, the world’s premier luxury travel retailer which is privately held and majority owned by LVMH, recently unveiled a new concept set to redefine the beauty shopping landscape. Blain said customers are leaving refreshed and inspired with tailored recommendations from its team of beauty consultants.

Concept 130
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What Offices Can Learn From Gyms About Creating A Destination, Not An Obligation

All Work

From thoughtfully designed environments that encourage connection to curated amenities that make a visit feel like self-care, these clubs have cracked the code on what motivates people to show up in person. Altea West, in Vancouver captures this beautifully: Individuals come together through curated spaces and experiences.

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Why 1-year-old New Zealand-born Daily Skincare landed in 400 Priceline stores

Inside Retail

Founded in 2023 by New Zealand-born, now Sydney-based, Sophia Mantell, Daily Skincare has a vision to cut through the cluttered beauty landscape and premium price tags with high-performance skincare at affordable prices. Inside Retail spoke with Mantell about the launch and what differentiates the brand in a crowded beauty landscape.

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Getting the channel mix right: How to nail your brand launch

Inside Retail

Viviology launched into a crowded market, where beauty journalists are the authority voice holding the keys to coveted reviews. On the same note, it’s important to strike the right balance so you’re not spread too thin. A perfectly curated Instagram feed may only enjoy two-second swipes! Invest in multiple channels.

Marketing 130
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From start-up to Goop: Inside the rapid rise of luxury skincare brand Redoux

Inside Retail

Still, it took some trial-and-error to strike the right balance between Redoux’s luxury aesthetic and everyday appeal. “We Grant believes luxury customers today are looking for more than just beautiful branding, they want products that have a deeper meaning behind them. “We’re We’re all concerned about the Earth.

Curate 130