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The Labubu effect: How Pop Mart is leading the blind box economy

Inside Retail

This is the story of Pop Mart, the company behind the Labubu craze, and how a single social media post from a K-pop superstar catapulted the brand into the stratosphere of the blind box economy. The brand ensures the process remains artist-driven while offering insights to help the creations connect with fans globally.

Artistic 130
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Curating community: Retail’s answer to the loneliness crisis

Inside Retail

The Covid-19 epidemic brought to light flaws in our social media networks, therefore aggravating this problem. And social media, even if it provides some connectivity, can also sometimes make people feel disconnected. These days, people seek connection, values and identity in brands rather than merely in objects.

Curate 130
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Why third spaces are the retail trend to tap into in 2025

Inside Retail

Not only do these aesthetically designed retail third spaces create optimal opportunities for shopping and for creating user-generated social media content, but they also help create a positive and more personalised set of memories for consumers to carry a long-lasting positive association with a brand.

Space 147
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Crafting luxury brand narratives through popup stores

Retail Focus

This is to tailor a brand story that resonates with them. Moreover, brands could encourage customers and visitors to actively participate and share their experiences through social media. Engaging with social media and influencers: Social media platforms play an important role in pop-up stores’ success.

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Taylor Swift offers a masterclass in marketing. Here’s what retailers can learn

Inside Retail

While the majority of brands view engagement as a social media post that garners many comments and reactions from followers, Swift has demonstrated that the ultimate goal should be to deliver a fan experience that can naturally lead to content virality and high engagement as a byproduct.

Marketing 290
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The Art and Business of Christmas Windows in Retail

Retail Focus

During Christmas, when the ingenuity and artistic flair invested in window displays reach an unprecedented zenith, this role shines even more brightly than it does in any other season. Retailers rely on the talents of designers and artists to create displays that are not ordinary.

Art 264
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Sephora to open in Westfield Stratford

Retail Focus

The brand is committed to adapting to the needs and cultures of the UK customer, with bespoke to the UK product assortment, UK specific store design and layout and involvement of the local communities, as well as unique social media and communications campaigns.