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Dutch contemporary artist Levi van Veluw , the creator of inaugural window display art for Hermès’ at Nordiska Kompaniet, said, “the window becomes an experience.” Each technique compliments the merchandise displayed in the store windows adding focalpoints for window shoppers. . Example 3: Display Pillars .
Viewed from different angles, the reflected blurred color blocks enrich the clean display shelves and connect to the outdoors in a subtle way. The see-through steps eliminates the blockiness of the central staircase, allowing faintly visible scenes behind to show, making it the visual focalpoint on this level.
The result is a maximalist set of spaces which Rockwell says “celebrates the spirit of carefree sophistication” Several site-specific installations have been designed as feature points. These include Bar Moxy, the focalpoint of the ground floor lobby.
Famed Mexican artists Frida Kahlo, Diego Rivera, Arturo Bustos and Emiliano Zapata all elevated the food of Mexico by incorporating it into their art! Do we use muted colors to allow the food to be the focalpoint, or do we compliment the variety of bright and beautiful colors in the food by using the same palette in our designs?
It’s a dramatic and theatrical focalpoint but also serves a practical purpose as the resting space for the coffee beans to allow the gas built up during the roasting process to escape before it can be brewed or packaged. The cask is one of those multi-functional design features that are trending the retail design world now.
There are other ways, however, to showcase the culinary artistry of chefs and their teams such as display areas for finished products as well as ingredients, and artistic plating and presentation techniques. Suggestions for enhancing this showcase include the following: Arrange food according to height and balance the arrangement.
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