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Within the space, an interior designer specialising in travel retail design will design layouts, map customer touchpoints, assess finishes and always create focalpoints to make sure each duty free store has unique features. The duty-free stores feel more like a department store than typical airport shopping.
FocalPoint – Where do you want your audience to look first? Eye movement – Does the eye easily flow throughout the entire display? Call and talk to one of our experienced display artists to set up a consultation or to just get you kick-started in the right direction! Will you tell it with color?
The ground-floor Tumi Asia-Pacific flagship store spans more than 186sqm and features a range of artistic design elements, inspired by Tumi’s 19 Degree collection which includes an aluminium backpack. The store’s main focalpoint is a 19 Degree Aluminium Sculpture by pioneering perceptual artist Michael Murphy.
The central staircase upon entrance can quickly take the customer flow to the second floor, while defining a loop circulation for the ground floor, creating a more interesting shopping experience. The contour of the atrium echoes the inclined shape of the facade to create a conversation between the interiors and the exterior.
The result is a maximalist set of spaces which Rockwell says “celebrates the spirit of carefree sophistication” Several site-specific installations have been designed as feature points. These include Bar Moxy, the focalpoint of the ground floor lobby.
Highlight the focalpoint. The dynamic architecture we created dictates the flow and functionality of the spaces that are adorned with artistic and organic objects like the celestial staircase that inspires social media photography and adds to enhanced customer experience. Online prices are harder to compete with.
It’s a dramatic and theatrical focalpoint but also serves a practical purpose as the resting space for the coffee beans to allow the gas built up during the roasting process to escape before it can be brewed or packaged. The cask is one of those multi-functional design features that are trending the retail design world now.
Optimising Layout for Efficiency and Flow Restaurants are some of the fastest-paced and busiest commercial spaces, which means that the entire space, from the kitchen to the dining area must be laid out for efficiency and flow. A great experience will also very likely lead to patronage and advocacy.
With offices in Chicago, Austin and New Orleans, many of her clients are entrepreneurs, artists or professionals who are extremely busy. Close your eyes, or if uncomfortable closing your eyes, shift your gaze downward with a focalpoint about 20 feet in front. Place a hand on your diaphragm, slightly above your stomach.
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