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Luxury brand pop-up store hyperlocal retail strategies

Retail Focus

In a world where consumers value authenticity, it’s important for brands to reflect the cultural heritage of a location to avoid appearing detached or overly globalised. By constructing unique, location-specific experiences, a brand can distinguish itself from competitors who may not be as well-versed in local nuances.

Strategy 246
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How Melbourne Fashion Week is set to generate millions in economic impact

Inside Retail

The annual Melbourne Fashion Week (MFW), hosted by The City Of Melbourne, is back and celebrating its 30th anniversary. “It It is quite the milestone, it does mean we’ve officially taken the designer crown of being the longest-running consumer fashion event in Australia,” Matthew Flinn, MFW senior manager, told Inside Retail.

Fashion 246
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Kickstarter-funded fashion label creates 100 per cent recycled puffer coat

Inside Retail

Fashion startup Consequence of Change has partnered with artist Niketa Law to launch a 100 per cent recycled heated puffer coat. The post Kickstarter-funded fashion label creates 100 per cent recycled puffer coat appeared first on Inside Retail.

Fashion 240
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Fashion label Farage opens five-story concept store in Sydney

Inside Retail

Fashion brand Farage has launched a five-story concept store in Sydney, as it marks its 25th year in the industry. Located at 109 Riley Street, amid Darlinghurst’s burgeoning design precinct, the store is in collaboration with Australian interior designer Greg Natale.

Concept 246
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Charles & Keith co-founder Keith Wong on the brand’s global expansion 

Inside Retail

While the company partnered with architectural firm David Chipperfield Architects Milan for its flagship store in the vibrant district of Shibuya Center-Gai, in China, Charles & Keith integrated Chengdu-exclusive features in collaboration with local artists to showcase local culture.

Expansion 130
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How Axel Arigato designs its stores to be like art galleries and raves

Inside Retail

Starting with a single sneaker launch in 2014, the brand has expanded into other retail categories, including outerwear, streetwear and accessories to become a lifestyle brand for all ages — from children barely old enough to pronounce the name of the business to veteran fashion consumers.

Art 130
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Ksubi opens first Australian flagship store, in Melbourne

Inside Retail

The 140sqm store is located at 321 Little Bourke Street. Ksubi collaborated with Melbourne creatives on exclusive in-store offerings, which include a limited-edition Melbourne city tee, designed by local contemporary artist Mayonaize. There’s no better place to begin that journey than the home of fashion, Melbourne.”

Artistic 278