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How Melbourne Fashion Week is set to generate millions in economic impact

Inside Retail

It’s truly a celebration of all the incredibly talented designers, creatives, artists, producers and partners that have all contributed to the Melbourne fashion scene over the last three decades,” he added. In that time, more than 10 million people have engaged with the capsules and enjoyed them,” revealed Flinn. “I

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Opinion: Say hello to the new face of beauty retail

Inside Retail

Many beauty retailers are reliant on physical experiences, but as we remain in lockdown, savvy brands are reimagining how to deliver new engaging experiences virtually by leveraging new technologies. Reimagining the physical store . Valued at USD $3.73 Here’s how. . Creating new rituals . The decade of the home is here.

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‘Not about products’: The genius of Moncler’s global, digital runway event

Inside Retail

The featured collections from designers such as JW Anderson, Gentle Monster and Palm Angels were realised through short films and performances unrelated to each other, but providing a true reflection of each artist and their vision for their Moncler Genius collection. The virtual experience measured a reach of 2.3

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The Adoption of Pop-Up Stores by Luxury Brands

Retail Focus

This event served as a catalyst for the popularisation of pop-up retail, captivating large brands like AT&T, Levi Strauss, and Motorola, who recognised the potential of these temporary stores to engage young demographics in innovative ways.

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Inside Retail - Untitled Article

Inside Retail

Elevated Australian accessories brand Helen Kaminski is marking the start of a new design era with the opening of its reimagined flagship store in Sydney’s iconic Queen Victoria Building (QVB) on August 17. They reflect a floating field of flowers and allow the customer to explore and engage with the product, she explained. “We

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VASHI opens its new concept flagship store in Covent Garden

Retail Focus

Those who are planning a wedding can also use the store’s 3D machine to scan their engagement ring so that Vashi can make a fitted wedding band that matches perfectly. Collaboration is the beating heart of the brand and Vashi worked with several partners to completely reimagine every element of the experience.

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Standout stores: New flagships, pop-ups and openings that caught our eye 

Inside Retail

The store also features collaborations with talented Australian artists, with ground-level installations by paper engineer Benja Harney and artist Bianca Beers, and abstract sculptures and paintings by Elliott Routledge. Open for just 12 weeks, the architecturally designed store reflects Thankyou’s commitment to reimagining retail.

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