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Brands that invest in understanding their regional nuances, fostering brand loyalty, and emotional engagement make customers feel valued. Furthermore, collaborating with local artisans, designers, or artists strengthens the brand’s authenticity and enhances its reputation for exclusiveness and craftsmanship.
The annual Melbourne Fashion Week (MFW), hosted by The City Of Melbourne, is back and celebrating its 30th anniversary. “It It is quite the milestone, it does mean we’ve officially taken the designer crown of being the longest-running consumer fashion event in Australia,” Matthew Flinn, MFW senior manager, told Inside Retail.
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A three-day residency by renowned First Nations multidisciplinary artist Tommy Day III, in which he created a large-scale artwork live, was at the cornerstone of the celebration. The Chadstone Art Collection has been a testament to amplifying the work local and national artists for over six decades.
Australian luxury brand Atoir is revered for its fashion-forward collections but this season it’s pushing creative boundaries with its new AI-infused campaign. Instead, it has unlocked new artistic horizons and is reflective of the artistry and skill that go into creating Atoir’s garments.
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Fashion platform The Iconic has launched The Iconic x FNFD Incubator Program for First Nations designers. Fashion designers, jewellery and accessory designers, graphic artists, and textile artists from various backgrounds and generations are eligible for the program.
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On September 25, in the midst of Milan Fashion Week, Moncler created a fashion show which took viewers on a digital journey to five major fashion cities to revel in the 2021 Mondogenius collection. The broadcast aired across multiple channels and was met with phenomenal engagement worldwide.
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Beyond the noise, however, there are interesting collaborations emerging between fashion, entertainment and technology. Blankos Block Party offers a remarkable platform for artists to be supported and players to express themselves through a wide array of art available. Even the unboxing is a celebration of purchasing a Blankos.
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