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How retailers can build consumer trust by engaging the ‘Five Frames of Mind’

Inside Retail

Todays stores have long become places far beyond buying goods, they have become critical spaces for emotional connection, sensory engagement, and brand storytelling. Our emotional mind becomes engaged when a place sparks these emotions through a memory or mood, perhaps a sense of nostalgia from a familiar smell, sound or images.

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Luxury brand pop-up store hyperlocal retail strategies

Retail Focus

Brands that invest in understanding their regional nuances, fostering brand loyalty, and emotional engagement make customers feel valued. Furthermore, collaborating with local artisans, designers, or artists strengthens the brand’s authenticity and enhances its reputation for exclusiveness and craftsmanship.

Strategy 246
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First Nations artists, Pride and mental health: Volley talks collabs

Inside Retail

Australian shoe company Volley has recently completed its Walk in their Shoes collaboration with First Nations artists and the National Gallery of Australia as part of its commitment to partner with organisations on projects that reflect its values. The showcase enabled the artists involved to illustrate what it’s like to walk in their shoes.

Artistic 244
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Artbox reinvents retail with immersive experiences in Singapore 

Inside Retail

Over the years, the festival has evolved to prioritise artistic accessibility and community-driven engagement, ensuring its relevance and impact for audiences across generations. Beyond its artistic focus, Artbox also features over 90 food vendors, including Bangkoks renowned After You dessert chain.

Artistic 130
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How GYG, Pappa Flock are shaping the future of fast-casual dining in Australia

Inside Retail

Collaborating with Central Coast artist Biffy Brentano on the store fit-outs and designs, Papa Flock recently opened in Macquarie Centre Food Court, surpassing average daily sales within the first hour. One of the key drivers in Papa Flocks expansion is community engagement.

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Berlei bra design is cultural appropriation, Aboriginal artists say

Inside Retail

A bra design competition that was supposed to raise money to help those affected by breast cancer has instead resulted in lingerie brand Berlei being accused of cultural appropriation after it chose a design featuring Aboriginal symbols created by a non-Indigenous artist as one of the winners. Berlei later confirmed she was not.

Artistic 195
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The Labubu effect: How Pop Mart is leading the blind box economy

Inside Retail

This isn’t just a form of brand promotion but a powerful way to attract fan engagement through individuality and storytelling,” she added. Co-creation : Pop Mart works closely with artists to bring their creative visions to life, collaborating to develop characters that reflect their authentic style. billion RMB, accounting for 29.7

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