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Makeup artists providing quick demos or sharing pamphlets with reviews or before-and-after shots are all excellent ways to remove doubts and reassure shoppers before committing to the purchase. Use data to improve your product marketing, and don’t be afraid to take advantage of global and local trends.
The brand also invested in targetedmarketing campaigns, leveraging social media and celebrity endorsements to engage with a younger demographic. “My The team also leverages data and analytics to gain valuable insights into consumer behaviour and trends in the APAC market.
A good example of this, she said, is Louis Vuitton’s ‘200 Trunks, 200 Visionaries’ exhibition, in which the luxury leather goods brand invited global artists, designers, architects and other figures to reimagine its iconic trunk in celebration of founder Louis Vuitton’s 200th birthday last year.
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