Retail Focus

NOVEMBER 22, 2023

The holiday season’s magical air of celebration and joy influences how people shop and engage with brands. Furthermore, I assess their impact on the visibility of a brand, customer engagement, and overall success. Senior retail consultant at Univers Retail | Published author | Visiting lecturer.

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Retail Focus

JULY 3, 2024

Furthermore, luxury brands have the potential to educate and engage their customers on sustainability. Luxury brands might strategically select unconventional locations for their pop-up stores or engage in collaborations with artists, designers, or other brands to generate buzz and attract diverse customer segments.

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Inside Retail

JANUARY 8, 2024

Driscoll cited data from Lionesque Group, a leading creator of pop-ups, which showed that nearly half of Gen Z shoppers who primarily shop online prefer to engage with brands through experiential pop-up activations when shopping in person. She believes that the key elements of a successful pop-up are authenticity and engagement.

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Retail Focus

MAY 30, 2023

Examples of brand communities include Apple enthusiasts forming online forums, Harley-Davidson motorcycle owners participating in rallies, or Nike fans engaging on social media. Other brands, such as LuluLemon or Huda Beauty, have invested in the power of digital to grow a following and establish an engaged community.

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Inside Retail

DECEMBER 17, 2024

This also gives brands critical insights directly from their customers; for example, French Sephoras Virtual Artist app, powered by AI and augmented reality, lets customers try on makeup virtually. The app learns from customer interactions and provides tailored recommendations.

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Creative Displays Now

OCTOBER 31, 2024

By gaining a deeper understanding of how your packaging design influences buying decisions, you can enhance your product offerings, improve customer engagement and ultimately drive sales for your brand. In contrast, abstract or artistic images may create intrigue and a sense of exclusivity.

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Inside Retail

OCTOBER 24, 2023

The brand also invested in targeted marketing campaigns, leveraging social media and celebrity endorsements to engage with a younger demographic. “My By collaborating with local artists, designers, and influencers, we infuse authenticity and relevance into our products, ensuring they appeal to the unique tastes of the Asia Pacific market.

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Inside Retail

FEBRUARY 27, 2022

Other artists included 50 Cent, Kendrick Lamar, Eminem and the effervescent Mary J. There is a huge opportunity for retailers to use NFTs in their customer engagement strategy. Known as the Queen of Hip-Hop Soul, Blige took to the stage wearing a sparkling two-piece costume, matching gloves, and thigh-high boots.

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Show Best

JULY 28, 2023

Interactive Product Displays: Interactive product displays enhance customer engagement and education. Incorporating digital screens or tablets that provide information about different strains, product origins, and effects can empower customers to make informed decisions.

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Retail Insider

MAY 9, 2022

Basically using his extensive art world connections to partner interested artists, or their posthumous estate managers, with relevant NGOs. If you don’t mind me asking what sort of calibre of artist collab are we talking about here? Oh, it’s a totally wild bunch of artists. Nearly 50 of them to date. Some are living, some not.

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Retail Insider

DECEMBER 1, 2021

She offered to send some hand-written letters to see if this was more engaging – and it was. Member of the Scribe Tribe: Rachel Elderkin, dance artist. Many online brands have no human interaction points at all,” says Rafferty, adding: “They therefore have to focus so much more on relationships to keep their customers engaged.”.

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Greater Group

NOVEMBER 24, 2019

After his recent trip to Tokyo, greater group’s Asia CEO Ryan Arrowsmith returned with dozens of photos from innovative and forward-thinking retailers who are going above and beyond to creative unique and engaging customer experiences. Our retail design blog shows your some highlights from this trip.

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Inside Retail

FEBRUARY 13, 2025

In an increasingly online world, experiential marketing has become an increasingly important way for brands to build community and music festivals offer an unrivaled platform for customer engagement. Its partnership with Laneway is yet another stage where it can celebrate artists and connect with music fans.

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Inside Retail

MARCH 23, 2025

In a digital-first world, pureplay online retailers face the challenge of replicating the tactile and engaging experiences traditionally associated with bricks-and-mortar stores. Without physical touchpoints, these businesses must harness technology to build immersive shopping journeys that captivate customers and foster loyalty.

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Retailing Insight

MARCH 6, 2025

By tapping into their content, you can enhance your own storytelling and better educate your customers. Engage with Them on Social Media. A quick How to Cleanse Your Crystals demo can boost engagement and sales. Take Customer Polls. Engage in Conversations. Visit Their Websites. Create In-Store Signage.

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