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Dutch contemporary artist Levi van Veluw , the creator of inaugural window display art for Hermès’ at Nordiska Kompaniet, said, “the window becomes an experience.” Retail experts agree that visual merchandising is more than creating window displays to attract customers. ” We know this to be true!
VICs contributed around 80 per cent of the company’s luxury retailsales in the region. In these highly customised settings, our multilingual private client managers focus on consultative selling and building longer-term relationships with each member, rather than adopting traditional sales methods.
It was like going to see a Picasso exhibition, yet no one tells you that the painter is Picasso and only the gallery or curator name is provided. This has delivered significant growth and our online sales are now in excess of 30 per cent of our total retailsales. To me, the parallel to art was immediate.
STORY at Macy’s launched with the theme, ‘Color’, threading its way through the wide range of curated products and theme-related community events, brightly bringing their material Instagram-feed to life. Beauty classes are also offered in-store where guests can learn makeup skills and tricks from expert artists.
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