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Luxury brand pop-up store hyperlocal retail strategies

Retail Focus

Their ability to create highly curated experiences that are tailored to regional tastes, cultural preferences, and local consumers is made possible by this approach. Furthermore, collaborating with local artisans, designers, or artists strengthens the brand’s authenticity and enhances its reputation for exclusiveness and craftsmanship.

Strategy 246
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How Holme Beauty is disrupting traditional makeup marketing tactics

Inside Retail

Makeup artist turned brand founder Hilary Holmes is challenging traditional beauty marketing tactics that leverage and profit from consumer insecurity through her cosmetics company Holme Beauty. Holmes worked as a makeup artist overseas in the UK and locally. “My

Marketing 263
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Victoria’s Secret launches a World Tour – its new ‘catwalk show’ 

Inside Retail

After an almost five-year break, Victoria’s Secret will relaunch its World Tour this autumn as a feature-length film, featuring artists and designers worldwide. The film focuses on the VS20 – a group of 20 creatives from Bogota, Lagos, London, and Tokyo – who will create four fashion curations.

Artistic 236
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What’s driving the transformation of China’s department stores?

Inside Retail

Market struggles Chinas department-store sector has long been a foundational part of the countrys commercial infrastructure, but in recent years, it has been under mounting pressure. Within the broader context of structural adjustments in the consumer market, department-store retail is facing unprecedented pressure to transform its business.

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How Australia’s largest online art retailer is bringing NFTs to the masses

Inside Retail

Bluethumb, Australia’s largest online art retailer, is launching a new standalone website for digital art, where customers will be able to purchase still images, videos, and animations from some of the country’s leading digital artists as NFTs (non-fungible tokens). Supporting artists. billion, according to TechCrunch.

Art 246
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‘Where everything comes to life’: Brands on the power of bricks-and-mortar

Inside Retail

Shortly after the brands products were launched onto the market, salon stylists began inquiring about buying Madison Reeds tubes of colour directly. Amouage aims to provide a more immersive and transformative store concept for its luxury-seeking clientele with artistic store designs.

Boutique 130
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Casetify’s CEO Wesley Ng on the brand’s luggage venture and global creative hub

Inside Retail

With new collaboration possibilities with brands and artists, we’re looking at a holistic customer approach at various touchpoints in their lives, we’re looking to drive further awareness of our brand,” he added. Global creative hub Concurrently, the brand introduced its first global creative hub in the heart of Seoul, South Korea.