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This is helped by placing Documents’ stores in mature, premium shopping centres or departmentstores, which have “very sophisticated, sustainable, long-lasting customers”. That is the packaging of the philosophy outside: we always like to create contrast and balance.”
Fashion brand Acne Studios has opened its latest store in China, which was designed by Stockholm studio Halleroed and is located in the submerged SKP departmentstore designed by Sybarite in Chengdu , China. The 338-square-metre store has a discrete sandstone exterior marked by a red LED sign displaying the brand's logo.
Selfridges adopted the Christmas spirit early this year – earlier, in fact, than any other departmentstore in the world, it claims. This year’s Fortnum & Mason display features a host of cats sporting red jackets while giving passers-by a behind-the-scene glimpse at the store’s quirky Christmas prep.
Around 2007, however, we started seeing more and more “niche” fragrance brands being launched and entering departmentstores. IR: What is MFK’s physical store strategy? Do you see the store network growing in the future? These codes are magnified with the new aesthetic of the Maison Francis Kurkdjian boutiques.
The Chinese were proud to see their own national brand making it in New York and its popularity has been propelled ever since, and it’s now stocked at the trendiest upscale departmentstores around the world, from Selfridges to SSense. Today Li-Ning is valued at US$7 billion, chasing the top American and German sportswear giants.
Renowned for their amazing Christmas hampers the self-styled ‘Masters of Merry since 1707’, Fortnum and Mason in Piccadilly is a historic departmentstore selling gifts, food and home ware. He also goes for a wander round in store too. Where they have chosen the theme ‘Believe in Wonder’ for their festive feature.
Designer Laura Gonzalez has overhauled two floors of retail space in New York City's historic One Wall Street skyscraper for the US flagship of French departmentstore Printemps.
Stylish patrons seeking the latest fashions from shirtwaists to wing collars, and the finest of fabrics, flocked to an impressive roster of newly founded departmentstores including The John Wanamaker Store (designed by Daniel H. departmentstores were soon feeling the effects of this new form of “shop” shopping.
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