Nike races into the metaverse with acquisition of NFT studio RTFKT
Inside Retail
DECEMBER 13, 2021
In the past year, RTFKT has released several major NFT drops, including collaborations with crypto artist FEWOCiOUS, designer Jeff Staple and old-school video game-maker Atari to create a futuristic digital sneaker. The most recent and noteworthy collaboration was with contemporary Japanese artist Takashi Murakami.
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