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Best Practices for Health and Beauty Displays to Maximize ROI

Creative Displays Now

Health and beauty displays act as your company’s in-store ambassadors, showing shoppers what your brand stands for and the benefits of using your products. Incorporate Interactive Elements Health and beauty displays should make shoppers feel excited and included.

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T2 managing director talks experiential retail, innovation and what’s next

Inside Retail

T2 works closely with artists to create a wide range of tea-related products including a notable collaboration with contemporary Kalkadoon First Nations artist, Brooke Sutton. All of our new stores will have artist collaborations in some sort. We also offer masterclasses, starting with matcha, as its a beautiful ritual.

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How Holme Beauty is disrupting traditional makeup marketing tactics

Inside Retail

Makeup artist turned brand founder Hilary Holmes is challenging traditional beauty marketing tactics that leverage and profit from consumer insecurity through her cosmetics company Holme Beauty. Holme Beauty was founded in 2021 in Melbourne, but the idea had been brewing for almost two decades prior.

Marketing 263
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Gwyneth, gut health and glowing skin: Mecca launches wellness program

Inside Retail

In-depth conversations with Hollywood actress Gwyneth Paltrow and Australian of the Year Grace Tame and new fertility and naturopathy services are all part of a new month-long wellness event from beauty giant, Mecca. Beauty retail in the time of coronavirus. “Our Mecca customers care deeply about wellness.

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Opinion: Say hello to the new face of beauty retail

Inside Retail

Many beauty retailers are reliant on physical experiences, but as we remain in lockdown, savvy brands are reimagining how to deliver new engaging experiences virtually by leveraging new technologies. billion in 2020 (Mordor Intelligence, 2021), Australians are major consumers of health and beauty products worldwide.

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The problem with beauty advent calendars

Inside Retail

I’ve had a tumultuous relationship with the beauty advent calendar. After months and months of back and forth with an offshore manufacturer and an artist, 200 beauty advent calendars arrived in the office. People love beauty advent calendars for their novelty. And yes, that includes all those beauty advent calendars.

Marketing 238
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The return of Sephoria and what it means for the future of beauty festivals

Inside Retail

Thousands of beauty-lovers descended on New York City recently to enjoy the return of Sephoria, a consumer beauty event that Sephora first launched in 2018. Sephora refunded ticket holders and promised to send beauty bags worth over US$500 ($790) to their homes. The rain out didn’t dampen spirits for the rest of the event.

Artistic 246