Inside Retail

FEBRUARY 20, 2024

In this article, we will delve into the top five e-commerce tips that should be at the forefront of your strategy, with a keen focus on driving growth not only within the digital realm but across your entire business. Implement AI-powered personalisation Personalisation is no longer a luxury but a necessity in the e-commerce landscape.

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Inside Retail

MARCH 26, 2024

It’s no secret that many companies rely heavily on consumer-generated data to inform many activities, from product development and strategic planning to targeted marketing campaigns. Marketers everywhere are talking about it. Try navigating that minefield alone. What happens when you take personalisation seriously?

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Trade Show Booth Companies - Trade Group

SEPTEMBER 20, 2023

Segment your target market through psychographics Psychographics involve targeting an audience by analyzing their values, attitudes, and motivations. Recognizing the nuances of psychographic distinctions enables more precise targeting. Take Generation Z, for instance.

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Onyx

AUGUST 27, 2019

To be more connected and personal, retailers need to think about their target market as individuals. In an article from Forbes, Hyken explains that after surveying 1,000 consumers, Segment, a customer data infrastructure company, found most of them were “less than impressed by the lack of personalization in their shopping experiences”.

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Greater Group

AUGUST 27, 2019

IN THIS ARTICLE. • How to capture the Millennial market? • At greater group , we’ve conducted an extensive study of the Millennial target market to design stores that best engage this generation. Millennials value personalised communication and products tailored to their preferences. Who are the Millennials? •

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Compliantia

AUGUST 28, 2024

In this article, we’ll go over the 7 things AI can’t do in retail. A brand that resonates with your target market With products being so easy to commoditize these days, the best way to stay competitive is to build a unique brand that resonates with your target customers. Let’s dive in. Absolutely.

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RetailMinded

JULY 29, 2023

The market environment is experiencing a significant change, and it is crucial for companies to ensure their continued commitment to staying updated with present trends and progressions in order to prosper. In this article, I will explore the rapidly changing retail industry and analyze the current trends influencing its future.

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