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Why retailers shouldn’t ditch their data strategy after Google’s cookie reversal

Inside Retail

Business as usual Indeed, many retailers have been preparing for the ‘death of cookies’ for years by amping up their first-party data strategies, and Baartse believes businesses should continue to do so. It not only deepens your understanding of your audience but also drives more effective marketing strategies.

Strategy 147
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Revealed: The secret CX strategies to dominate in a downturn

Inside Retail

Early insights from the article reveal: Growing basket size in a shrinking market Not much has changed in the last few years when it comes to drivers that make consumers choose in-store shopping over online. These insights are crucial for brands to understand these consumer groups and effectively tailor marketing strategies.

Strategy 147
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Why your company needs an innovation strategy in 2023

Inside Retail

Almost a decade ago, Harvard Business School professor Gary Pisano famously wrote that companies should consider creating an innovation strategy. Today, an innovation strategy is not just an optional nice thing to have — it’s a requirement for companies that want to be successful.

Strategy 130
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Expert explains how Hailey Beiber’s marketing strategy showcases the importance of authenticity in celebrity product lines

Retail Times

Image source: Instagram Manisha Mehta, Head of Global PR and Communications at Bynder, comments on Rhode Beauty’s marketing strategy and branding. Retail Times - UK Retail News & Featured Articles

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3 searchandising strategies for 2022

Inside Retail

In this article, I’ll share a bit more about the concepts and three ways to leverage searchandising on your site. With that introduction, let’s look at three searchandising strategies you might implement this year. The post 3 searchandising strategies for 2022 appeared first on Inside Retail.

Strategy 147
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Experts weigh in on China’s supply chain risks and mitigation strategies

Inside Retail

In this article, we will explore the supply chain risks associated with China and the strategies that businesses can adopt to mitigate them. The bulk purchase of products is also a good strategy. The post Experts weigh in on China’s supply chain risks and mitigation strategies appeared first on Inside Retail.

Strategy 130
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9 Customer Engagement Strategies for Product Startups

Retail Bound

Here are some effective customer engagement strategies that can help your product startup build a loyal fanbase. It can be in the form of reviews, social media posts, or even blog articles. So, start implementing these customer engagement strategies today and watch your product startup thrive! Look no further than Retailbound!