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Want the juicy goss on your customers? It’s time to use social listening

Inside Retail

Bar tracking down where your customers go for coffee and trying to eavesdrop (which we generally don’t recommend), a good way to research your market is by doing some social listening. The nature of the social media beast is that it is always changing. Where to find the juicy goss. Making the most of influencers.

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Why General Pants is looking to stores, social media to grow in 2023

Inside Retail

This article was originally published in the 2023 Australian Retail Outlook, powered by KPMG. The post Why General Pants is looking to stores, social media to grow in 2023 appeared first on Inside Retail. “We need to stay on our toes,” Facioni said. “I Download here.

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The power of Invisible PR in retail

Inside Retail

This article aims to shed light on the core of this frequently overlooked phenomenon, emphasising its importance, methodologies for assessment and implementation, and effects on the retail industry. Although sales data and customer satisfaction surveys yield important insights, the qualitative evaluations are equally telling.

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Crafting luxury brand narratives through popup stores

Retail Focus

Moreover, brands could encourage customers and visitors to actively participate and share their experiences through social media. Engaging with social media and influencers: Social media platforms play an important role in pop-up stores’ success.

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The secret to fighting racial profiling in stores

Inside Retail

A photo of the racist sign went viral on social media and was picked up by news outlets like SBS. For the purposes of this article, let’s clarify what racial profiling is: a belief that someone has committed an offence (or will do so) because of their race or ethnicity. What is racial profiling?

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Why Social Media Matters to Brands

Retailing Insight

According to an article published in Social Media Today , Toronto-based web design company Branex includes visual storytelling as one its five tips to increase brand awareness and grow business using social media. The post Why Social Media Matters to Brands appeared first on Retailing Insight Magazine.

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Ultra-fast fashion is undermining efforts to make the industry more sustainable

Inside Retail

The ultra-fast fashion model thrives on data and addictive social media marketing to create insatiable consumer demand. We’re also investigating how to reshape consumer behaviour, away from social media-fuelled hauls towards more sustainable consumption particularly among Gen-Z consumers. How is this even possible?

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