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How retailers celebrated Thailand’s Songkran water festival

Inside Retail

Second, there is the paraphernalia around the watery rituals that doesn’t rank highly on a scale of environmental friendliness: plastic toy water guns that are up to a metre long and a landfill’s nightmare, and protective articles such as eyewear, sealable plastic bags to carry phones and wallets, and colourful clothes.

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How to Plan a Successful Product Launch at Trade Shows

Trade Show Booth Companies - Trade Group

In this article, we’ll outline the steps you need to take to make your product launch go smoothly and give you tips on how to keep everything under control. A product launch is a marketing event that precedes the release of a new product. A product launch is a marketing event that precedes the release of a new product.

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The Olympic opportunity: How brands can sustain their momentum beyond the Games

Inside Retail

This article delves into the psychological effects of the Olympics, explores how they influence consumer behaviour and provides insights into what retailers can do to capture and extend the positive sentiments the 2024 Olympic Games in Paris will generate.

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9 Tips for Exhibitors at Trade Shows

Retail Bound

By taking the time to research other businesses in your industry, you can gain a better understanding of what products and services they offer, their pricing structures, and their target markets. Promoting your participation ahead of time can help you attract more visitors to your booth, and ultimately generate more sales.

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Achieving Business Goals: Marketing Targeting

Retailing Insight

I f you’re planning to expand your business into new markets or launch new products, you need to find your target markets to maximize your success. A target market is a group of people, also known as end users, that are identified to be your product or services best potential customers. Who Is Your Customer?

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Achieving Business Goals: Media Marketing

Retailing Insight

Types of Media Marketing Digital Marketing Digital marketing is an overarching term for any kind of promotional activity that leverages the internet as the messaging channel. Accordingly, even two different marketing tactics, like SEM, SEO and PPC are considered digital marketing.

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Five Strategies for engaging Gen Z through experiential marketing 

Trade Show Booth Companies - Trade Group

Segment your target market through psychographics Psychographics involve targeting an audience by analyzing their values, attitudes, and motivations. Use experiences to promote products Generation Z isn’t driven by acquiring possessions for the sake of ownership. Take Generation Z, for instance.