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3 searchandising strategies for 2022

Inside Retail

In this article, I’ll share a bit more about the concepts and three ways to leverage searchandising on your site. With that introduction, let’s look at three searchandising strategies you might implement this year. However, what if you have five or 10 items that could be promoted in a certain category.

Strategy 147
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Retention and loyalty – how to grow when the market is down

Inside Retail

To give you a glimpse of what you can expect from this year’s report, we are sharing selected articles over the coming weeks. Any loyalty strategy should consider different drivers of value across customer segments and the delivery of an overarching CX designed to eliminate points of friction and promote ease of shopping.

Marketing 290
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Why your company needs an innovation strategy in 2023

Inside Retail

Almost a decade ago, Harvard Business School professor Gary Pisano famously wrote that companies should consider creating an innovation strategy. Today, an innovation strategy is not just an optional nice thing to have — it’s a requirement for companies that want to be successful.

Strategy 130
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The right formula? Promotion of toddler milk comes into question

Inside Retail

Australia’s consumer commission, the ACCC, is asking the government to consider the promotion of toddler formula as part of its review of the Marketing in Australia of Infant Formula (MAIF) Agreement later this year. with links to articles about ‘Bottlefeeding tips and activities’ and ‘How to prepare a bottle’, as well as ‘How to breastfeed’.

Promotion 130
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7 Office Design Strategies To Support Neurodiversity In A Post-Pandemic World

All Work

Office environments can be tailored to better support neurodiverse individuals by incorporating thoughtful design strategies that cater to sensory, visual, auditory, and spatial preferences, thus creating inclusive workspaces that enhance productivity and comfort for all employees.

Strategy 110
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Four out-of-the-box influencer marketing strategies

Inside Retail

In this article, we’ll dive into the innovative strategies setting four forward-thinking brands apart from the competition and outline key takeaways other brands can use to replicate their success. It’s impossible to talk about Savage x Fenty’s influencer strategy without mentioning the brand’s blockbuster fashion show.

Strategy 130
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The Olympic opportunity: How brands can sustain their momentum beyond the Games

Inside Retail

This article delves into the psychological effects of the Olympics, explores how they influence consumer behaviour and provides insights into what retailers can do to capture and extend the positive sentiments the 2024 Olympic Games in Paris will generate. Brands that embraced digital strategies generated increased engagement and sales.

Unity 260