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How to Plan a Successful Product Launch at Trade Shows

Trade Show Booth Companies - Trade Group

In this article, we’ll outline the steps you need to take to make your product launch go smoothly and give you tips on how to keep everything under control. A product launch is a marketing event that precedes the release of a new product. Trade shows also offer the opportunity to test products in new markets.

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Elevate your e-commerce game: Essential tips for thriving in 2024

Inside Retail

In this article, we will delve into the top five e-commerce tips that should be at the forefront of your strategy, with a keen focus on driving growth not only within the digital realm but across your entire business. Implement AI-powered personalisation Personalisation is no longer a luxury but a necessity in the e-commerce landscape.

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How To Use Influencer Marketing To Boost Your Retail Brand

RetailMinded

But what makes influencer marketing so powerful for retail brands? In this article, we will explore how to craft an influencer marketing strategy that will elevate your retail brand, build trust with your target audience, and drive business growth. However, influencer marketing should be done in collaboration with others.

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Onboarding: the hidden edge in the fight for talent

Inside Retail

The report revealed that more than one in three employees surveyed are planning to leave their jobs sometime during the coming year. Given how competitive the current job market is, it’s crucial to ensure your new starters have an engaging onboarding process.

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How retailers celebrated Thailand’s Songkran water festival

Inside Retail

Second, there is the paraphernalia around the watery rituals that doesn’t rank highly on a scale of environmental friendliness: plastic toy water guns that are up to a metre long and a landfill’s nightmare, and protective articles such as eyewear, sealable plastic bags to carry phones and wallets, and colourful clothes. million visitors.

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Achieving Business Goals: Marketing Targeting

Retailing Insight

I f you’re planning to expand your business into new markets or launch new products, you need to find your target markets to maximize your success. A target market is a group of people, also known as end users, that are identified to be your product or services best potential customers.

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Navigating the what, when, where and how of personalisation

Inside Retail

It’s no secret that many companies rely heavily on consumer-generated data to inform many activities, from product development and strategic planning to targeted marketing campaigns. Marketers everywhere are talking about it. Try navigating that minefield alone.

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