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Five Strategies for engaging Gen Z through experiential marketing 

Trade Show Booth Companies - Trade Group

To distinguish your product from competitors, embracing experiential marketing is an excellent approach to actively engage, captivate, and cultivate Gen Z into enthusiastic advocates for your brand. Here are some strategies to effectively engage Gen Z consumers. Take Generation Z, for instance.

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How To Use Influencer Marketing To Boost Your Retail Brand

RetailMinded

But what makes influencer marketing so powerful for retail brands? In this article, we will explore how to craft an influencer marketing strategy that will elevate your retail brand, build trust with your target audience, and drive business growth. How can it be used effectively to boost visibility and sales?

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The Olympic opportunity: How brands can sustain their momentum beyond the Games

Inside Retail

This article delves into the psychological effects of the Olympics, explores how they influence consumer behaviour and provides insights into what retailers can do to capture and extend the positive sentiments the 2024 Olympic Games in Paris will generate. Let’s break some of them down and look at a few examples more closely.

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Elevate your e-commerce game: Essential tips for thriving in 2024

Inside Retail

In this article, we will delve into the top five e-commerce tips that should be at the forefront of your strategy, with a keen focus on driving growth not only within the digital realm but across your entire business. Implement AI-powered personalisation Personalisation is no longer a luxury but a necessity in the e-commerce landscape.

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Navigating the what, when, where and how of personalisation

Inside Retail

It’s no secret that many companies rely heavily on consumer-generated data to inform many activities, from product development and strategic planning to targeted marketing campaigns. Marketers everywhere are talking about it. Try navigating that minefield alone. So, what’s your next move going to be?

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Onboarding: the hidden edge in the fight for talent

Inside Retail

Given how competitive the current job market is, it’s crucial to ensure your new starters have an engaging onboarding process. The insights and findings contained in this article are based on research undertaken in April 2021 by Rest in partnership with research and insights company Kantar.

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Super-secret to winning the war over talent

Inside Retail

“We think these insights could be a useful reference point for employers when it comes to onboarding and learning and development programs, particularly for younger workers where engagement can be a challenge,” a Rest representative told Inside Retail. . Here’s a snapshot of Rest’s findings…. First impressions count. Bigstock). *