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Where shopping and art coexist. Local’ is certainly a theme for this project, with construction materials typical of the area, artworks from the Chokoku-no-Mori Art Foundation (famous for its exhibitions of sculpture in natural outdoor settings) and wall art by local artists, all providing a more stimulating experience for shoppers.
VICs contributed around 80 per cent of the company’s luxury retailsales in the region. “We Peculiar timing The investment announcement comes at a time when Hong Kong’s luxury sector is stalling as Chinese customers tighten their belts while Hong Kong shoppers are spending more outside the territory.
When an experiential retail concept store or pop up is endorsed by the social media savvy generation, the digital marketing will be doing itself. Estée Lauder recently hosted their first Power of Night pop-up event at the Visual Arts Centre in Singapore. Estée Lauder’s Power of Night Pop-Up.
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