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The Olympic opportunity: How brands can sustain their momentum beyond the Games

Inside Retail

National pride and unity The Olympics are famous for evoking strong feelings of national pride. The ceremonies are a celebration of cultural identity, and they foster a collective sense of belonging and unity among citizens. The collective joy and pride Americans felt during that moment reinforced a sense of unity and shared identity.

Unity 260
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Does Office Art Actually Matter?

All Work

Art in the office improves mental health, reduces stress, and fosters a sense of community and cultural cohesion, making the workplace more enjoyable and collaborative. Amongst many creative methods that companies use to inspire a return to the physical office, well-curated art is especially effective at deepening workers’ sense of community.

Art 110
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Inside Scotch & Soda’s plans for world domination

Inside Retail

The new brand logo enhances the symbol of unity at the heart of Scotch & Soda’s name, which represents the free spirit of Amsterdam, the city where the brand was born. For the current Summer 2021 season, 41 per cent of all styles across all lines meet our responsible materials standard of 20 per cent use of responsible material by item.

Planning 246
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Dynamic duos: Five innovative brand collaborations in Asia

Inside Retail

Heytea x Yayoi Kusama A contemporary artwork in a cup of Heytea Heytea has collaborated with the globally renowned Japanese artist Yayoi Kusama to bridge beverage culture and modern art. The partnership supports Kusamas ongoing China project of love & life and includes sponsorship of her exhibition, Life of the pumpkin recites.

Apparel 130
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The Pride Flag: a colourful history of a design icon

Design Wanted

The inspiration behind the design came from the United States national flag, which had celebrated its bicentennial in 1976, the Pop Art movement, which defined the decades leading up to the seventies with an optimistic investment in new and contemporary ideas, and of course, an actual rainbow.

Design 98
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The UAE reveals new logo but will it work?

Design Week

Seven creatives from seven sectors — including graphic design, fine art and research — were chosen from each of the seven Arab states to develop the brand. The new logo comprises seven curved lines, representing each of the UAE’s sovereign constitutional monarchies. ” Design process. ” Logo design.

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Everything you need to know about London Design Festival 2020

Design Week

The virtual line up for 2020 includes a keynote talk from stage designer Es Devlin and a panel hosted by Pentagram partners Paula Scher, Dominic Lippa and Eddie Opara. As has become commonplace with exhibitions, festivals and talks over the last six months, a lot of LDF content this year will live online.

Design 92