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Why Bunnings, BWS and Aldi are masters of effective communication

Inside Retail

Among the most crucial are not location, range, sales, store layouts, delivery, competitive prices, or even engaging staff. A retailer’s retail communications framework is as important and distinct as brand architecture. These promotional vehicles can take different forms. These can take the form of co-labs, ranging or promos.

Promotion 246
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Luxury brand pop-up store hyperlocal retail strategies

Retail Focus

Deepened Customer Connection and Personalisation : Hyperlocal strategies enable luxury brands to form stronger and more personal connections with their customers. In Venice, a pop-up showcased the city’s baroque architecture to juxtapose the brand’s modern designs, fostering a conversation between old and new, local and global.

Strategy 246
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Mesura constructs Barcelona Aesop store from 19th-century building fragments

Dezeen

Architecture studio Mesura collected 78 pieces of stone from a defunct quarry nearby, where local family-run stonemason Barbany keeps remnants of demolished 19th-century structures. With its distinctive reddish, beige and grey tones, the stone represents Barcelona's architectural identity."

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Liang Architecture Studio creates retrofuturistic boutique in Hangzhou

Dezeen

Grand steel and micro-cement structures, celestial lighting and symmetrical layouts add a sense of ceremony to the shopping experience within this clothing boutique in Hangzhou , China by Liang Architecture Studio. The micro-cement structures form the walls, ceilings and displays, pairing graceful curves with sharp geometric elements.

Boutique 136
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Hermès reopens its store in Pacific Place Mall, revealing a unique, spacious design and reaffirming its history with Hong Kong

Retail Focus

Awash with light and recast in a warm, welcoming colour palette, the new store boasts a spacious layout where one can discover the sixteen métiers of the house and the spirit of savoir-faire and innovation at the heart of Hermès.

Rhythm 246
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Glass blocks divide Eye Eye optical store by Best Practice Architecture

Dezeen

Local studio Best Practice Architecture has used punchy colours, glass bricks and dichroic glass inside an optometry store in Seattle 's Leschi neighbourhood. For Eye Eye 's second location, founder Will Pentecost got back in touch with Best Practice Architecture , which had completed the brand's first brick-and-mortar store back in 2015.

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Sanjay Puri Architects designs Mumbai boutique to reflect "the future of Indian fashion"

Dezeen

A lounge sits at the heart of the showroom's open layout A curved chrome reception desk welcomes customers at the store's entrance. Beyond, an open layout is organised around a central lounge to invite exploration of the different collections.