Myer’s strategic moves suggest the future of retail is consolidation and loyalty
Inside Retail
NOVEMBER 4, 2024
Myer’s acquisition of Premier Investments’ Apparel Brands appears to be the next step in Olivia Wirth’s plan for the department store’s loyalty program, Myer One. Wirth’s leadership has focused on in-store enhancements, customer loyalty, and curated brand partnerships, helping Myer adapt to and anticipate market shifts,” she added.
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