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American Apparel set for Australian comeback

Inside Retail

American Apparel is relaunching in Australia and expanding into New Zealand, releasing its new season range online online. “We will also be bringing our newest collections and styles of American Apparel to those markets and will be supporting the brand with our Craft the Culture campaign. .

Apparel 273
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A marriage of convenience? Myer’s acquisition of Premier’s apparel brands

Inside Retail

The marriage of convenience through a Myer acquisition of Premier Investments apparel brands portfolio is more likely to succeed. The Myer takeover of Premier Retail’s apparel brands seems certain to succeed as part of Solomon Lew’s restructure of his retail investments. The post A marriage of convenience?

Apparel 277
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Oroton Group boosts profits as growth strategy kicks in

Inside Retail

Oroton CEO, Jennifer Child, said the result demonstrates “strong early progress” in the retailer’s growth strategy. It’s clear our apparel strategy is working, both from a sales perspective but also in terms of adding relevance and resonance to the brand. “We In August, the brand opened a concept store in Paddington, Sydney.

Strategy 246
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Why fabric technology is the key to apparel brand Paire’s sustainable approach

Inside Retail

Fast forward to 2024, it has expanded into apparel while leading the retail industry in sustainability measures. Moreover, with our pop-up store’s success, we are now working on a bricks-and-mortar retail strategy and finding more opportunities to get Paire into people’s hands.

Apparel 244
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Myer’s strategic moves suggest the future of retail is consolidation and loyalty

Inside Retail

Myer’s acquisition of Premier Investments’ Apparel Brands appears to be the next step in Olivia Wirth’s plan for the department store’s loyalty program, Myer One. But it’s not all about size, Premier’s Apparel Brands’ omnichannel strategy and customer connection align with Myer’s approach to loyalty.

Apparel 252
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Salomon’s Graeme Moore: New stores, customers and accelerating growth in ANZ

Inside Retail

French outdoor adventure and lifestyle brand Salomon has recently become a staple of style-conscious sneakerheads, despite traditionally being known for its functional hiking and trail apparel. The unique set of Salomon partner trail events is an expansion of its global strategy.

Outdoor 264
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How Parachute’s consistent marketing and quality designs won over millennials

Inside Retail

When you think about the types of businesses millennials and Gen Z consumers frequent, apparel or beauty brands may come to mind first, but what about home goods? Research shows that millennials make up an increasingly large part of the consumer base for home goods and furnishings, which includes products ranging from bedspreads to furniture.

Marketing 244