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French outdoor adventure and lifestyle brand Salomon has recently become a staple of style-conscious sneakerheads, despite traditionally being known for its functional hiking and trail apparel. The unique set of Salomon partner trail events is an expansion of its global strategy.
Part of the brand’s growth strategy involves tapping into the ‘little treat’ culture at a time when cost-of-living pressures remain high. He was previously GM of Retail Apparel Group’s menswear brand Yd, where he led a brand transformation alongside Jeremy Taylor. Yakubson joined Dusk just over a year ago, in October last year.
Jeanswest executive general manager Anne Natale said the old-school apparel retail mindset of dropping a campaign or a promotion every month needs to change and greater emphasis must be placed on communicating a products value proposition to the customer. Is socialmedia the answer?
A survey by software broker Capterra showed 78 per cent research products on platforms like TikTok before purchasing and 54 per cent have shopped directly through socialmedia apps; however, the Love Song survey by Live Nation found that 83 per cent prioritise real-world experiences over digital ones.
Consumer interest in retail third spaces American apparel and accessories brand Coach recently opened a Coach Coffee Shop within the Jersey Shore Premium Outlets. It is now a place that offers moments of respite and discovery that online shopping cannot replicate.
Once positioned at the pinnacle of the American apparel industry, the BCBG Max Azria Group faced a series of fiscal and operational difficulties, which led it to file for Chapter 11 bankruptcy protection on February 28, 2017. The new partnerships with G-III Apparel Group and JS Group seem to be an attempt to revive the fortunes of the brands.
Childrenswear is [also] something we’re looking at and we have recently acquired a small childrenswear brand to help with that strategy,” Facioni said. Like many retailers, General Pants is building a multichannel strategy encompassing in-store and internet sales and Facioni called this mix critical to business success. Download here.
This figure includes the loss of local retail businesses, such as apparel retailer Elyse Walker’s flagship location in the Pacific Palisades, which have burned down entirely, and the disruption of national businesses like Nuuly, which have paused operations in Los Angeles for the foreseeable future.
As I listened to customer feedback, I made a strategic shift, pivoting the company towards apparel, and that’s when sales really took off! IR : You seem to have an amazing ability to leverage socialmedia and partnerships to drive growth. AC: Socialmedia is my passion. I had zero mentors to learn from.
At the same younger shoppers are much more inclined to shop in-store for more fun products such as apparel, media and electronics products. For example, Shein is disproportionately shopped by Gen Zers, thanks to the retailer’s wide array of trendy styles at competitive prices and successful socialmedia marketing strategies.
Statista has reported that the global value of social commerce will grow from US$1.3 In late 2023, Salesforce reported that 59 per cent of consumers had shopped on socialmedia, a massive jump from 15 per cent in 2021. Furthermore, it reported that half of shoppers are now using socialmedia as their primary discovery channel.
A well-executed Invisible PR strategy not only enhances how the brand is viewed but also acts as a safeguard in times of difficulty, providing resilience against challenges. Implementing strategies around Invisible PR requires a comprehensive approach that breaks down internal barriers.
Prior to joining the apparel company, Dickson was president and COO of Mattel for nearly 10 years and played a key role in the successful revival of the Barbie franchise. Thoughtful strategies, a commitment to doing what we say were going to do, and continuous improvement with a calm sense of urgency have served us well in the short term.
The most valuable apparel brand in the world has its sights set on being prepared for shoppers in online virtual environments. These trademarks will come into effect only when virtual apparel and accessories are in commercial use. In this way, the most valuable apparel brand in the world will continue to dominate.
However, retail expert Danny Lattouf, chief strategy officer at The General Store, believes that Disney’s stores may have lost their way over the years, leading to their eventual closure. The company also said it will increase its product assortment to include more adult apparel collections, streetwear, premium home products and collectibles.
Earlier this month, popular US-based intimates brand Parade was acquired by Ariela & Associates International (AAI), a global manufacturer of branded and private-label apparel. To maintain the brand’s legacy, AAI will need to avoid watering down the brand’s essence for something that may be considered more mainstream.
Consumer demand has evolved beyond conventional music purchases to encompass a diverse range of products, including limited-edition collectibles, branded apparel, and beauty product collaborations. As the K-pop industry continues to boom, merchandising has become increasingly lucrative.
These shifts manifest in various ways, from increased consumer spending to innovative marketing strategies. People purchase merchandise, sports equipment and apparel to show support for their favourite teams, sports and athletes. Brands that embraced digital strategies generated increased engagement and sales.
The premium athletic apparel company, distinguished by its high-end yoga wear, demonstrated robust performance with a 21 per cent increase in comparable store sales across mainland China during the second quarter, achieving net revenue of $314.2 Daxue Consulting said Chinese socialmedia is buzzing with people enjoying summer sports.
Yet consumer demand is not wavering and fashion trend cycles are shorter than ever due to socialmedia, fast fashion, and technology. And for the year ahead, these brands need to pay attention and set future-focused strategies. The store is media Doug Stephens’ book Reengineering Retail was published in 2017.
From humble beginnings as a fitness-focused apparel brand to a global business with a rapidly growing retail network, Staxs journey showcases the power of community engagement, strategic product evolution, and adaptability in a dynamic market. Were going to have a completely new presentation of how we do socialmedia, Matilda explained.
per cent forecast growth in non-sportswear apparel and footwear, according to data from Euromonitor. It reported selling around $7 billion across footwear and apparel in Greater China in its 2023 fiscal year. By comparison, Nike’s sales in the Greater China market rose 4.5
The growth experienced by CSB can be felt industry-wide as the demand for active apparel in the Australian market proves insatiable. billion is expected to be generated by women’s sports apparel. Australia’s sportswear industry is worth $8.5 billion, according to 2020 data that was released in 2022 by GlobalData. billion by 2025.
By segment, Zheng disclosed, we expect the hard luxury segment (comprising luxury jewelry and watch sales) to lose market share in 2025, at an estimated 31 per cent, while soft luxury (comprising apparel, footwear and accessories, such as handbags and belts) will gain share in 2025, reaching 41 per cent.
IR : Can you discuss your socialmediastrategy? KS: In my own life, I’m not a socialmedia-active person. I think a modern business necessitates you to have a socialmedia presence because that’s how people discover you and find out what’s happening. But running a business is completely different.
Once considered a lost cause, the business has gone from strength to strength since embracing a ‘lowest price’ strategy following its acquisition by Wesfarmers in 2007. We have gone in as the brand that sits underneath Zellers, so the go-to-market strategy has been to leverage the Zellers brand. That’s something we’re working on.
Bandit – a running apparel company from New York – recently opened The Running Room. The hangout space doubles as a retail store and while there’s no pressure to purchase, it’s an effective strategy to bump incidental sales. It’s a part-retail experience, part café, part-community centre. AKA: a ‘third place’.
As the world’s most valuable apparel brand, Nike dominates in clothing, sneakers and culture, from high quality performance wear for elite athletes to limited release sneakers that people line up for overnight. And like Apple, Nike’s access to global data and consumer insights informs its strategies.
By that, I mean, there’s a fandom around Liquid Death that’s actually more synonymous with your favorite band and we see that translate when you look at our apparel and merchandise sales.” Bertha noted, “At least on Liquid Death’s side, that ad is our highest viewed on our socials.
Regional apparel retailer RB Sellars, founded in 1996, is its biggest business. The sale of Driza-Bone will enable Propel Group to accelerate its growth strategy for the stable of brands that remain under its ownership. Elliott told Inside Retail. She’s been a very proud Australian and interested in Driza-Bone for some time.
The announcement came after several days of mounting pressure on the sportswear brand to cut ties with the controversial celebrity, with whom it has worked on Yeezy-branded shoes and apparel since 2013. Staying silent was not the PR strategy to get Adidas out of this hole. But, it seems to be their default,” Porter said.
They join a host of Aussie-born apparel and lifestyle brands, including July, Princess Polly, Culture Kings, Bared Footwear, Papinelle and Frankie4, that have been expanding their omnichannel presence in the American retail landscape over the past few years. “The Passing fad or long-term trend?
This retail strategy aims to elevate the traditional luxury retail experience by offering more than just products. This holistic strategy not only differentiates their offerings but also makes each visit to a store an event worth experiencing, thereby transforming shopping into an act of entertainment and self-expression.
The 16-piece collection offers footwear and retro-inspired apparel with futuristic styling for both kids and adults, to cater to the whole family. Featuring a range of lifestyle and performance apparel and footwear for both kids and adults, the collection blends Barbie’s iconic colour palettes with popular Reebok silhouettes and designs.
These tactics also highlight the influence and impact socialmedia has on creating and converting demand. This strategy maximizes time spend, allowing browsing and discovering products and deals before and during their stay. China apparel brand Peacebird has mobilized employees to push out promotions to their social circles.
Swift and savvy retailers embracing the Eras Ebay has curated a dedicated landing page to help Swifties get concert ready, showcasing both pre-loved and brand-new Eras-inspired apparel and accessories.
Australia’s first Indigenous-led online marketplace Welcome to Country is anticipating a boost in sales this week, as lockdowns across the country coincide with a socialmedia competition to raise awareness in the leadup to NAIDOC Week. In the last year, I think things really intensified.”. Beyond collaboration.
Hugo Boss has recorded a 17-per-cent increase in first-quarter sales over pre-pandemic levels, reflecting what one analyst describes as a “well-executed rebranding strategy”. This enabled the group to grow its operating profit by $41.4
During their panels, these leading executives covered a wide range of topics, from the benefits of leaning into new marketing strategies to the precautions to take while executing global expansion plans. A product that Leahy believes will one day reach the iconic status of a bottle of Chanel No 5.
But, with an aggressive spend on socialmedia, they are hard to ignore. Online consignment store ThredUp’s Resale Report found the global secondhand market is set to nearly double by 2027, reaching US$350 billion with the resale market growing three times faster than the apparel market. Review your sustainability strategies.
Most online retailing by itself is unprofitable, especially in apparel, according to Walker. So, he feels that Wilson’s strategy of having a few physical locations will lead to higher average sales and profitability. So this is great on all levels,” he stated. He puts this down to returns and costly distribution costs.
They have realigned their strategies to target older consumers with higher incomes who are typically less affected by economic downturns and spending more than pre-pandemic levels. Designer brands are working to combat the luxury slowdown. This is causing the sector to become even more exclusive. and a utility vest at $49.90.
Modern shopping is a blend of digital and in-person experiences – from online stores and socialmedia to in-person events and bricks-and-mortar high streets. Today, Gymshark sells its fitness apparel direct-to-customer in almost 200 countries, and has translated its website into 13 languages to support its international growth.
Jason Gillbee, an 18-year-old Australian footballer who was recently drafted by the Greater Western Sydney Giants, has been all over the media recently for his unusual drinking choices. Meanwhile, a number of the club’s players have individual partnerships – ranging from cars to watches, boots and apparel.
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