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.” The campaign showcases the dedication required to become a champion through rigorous daily physical and mental training, while highlighting the latest men’s training apparel, including the brand’s Metal Vent Tech franchise. A strategy aimed at female consumers?
If not entirely mainstream today, period underwear and other leakproof apparel are certainly more common than they were 10 years ago, so it’s not surprising that brands are starting to rethink how they advertise these products, too. Leakproof apparel is no longer niche, and our evolved brand identity reflects that.
“Hoka is positioned for its next phase of growth with a portfolio of new store openings marking an important strategic next step both from a sales and brand marketing perspective,” said Hamish Allison, Accent Group’s GM of performance division.
Once positioned at the pinnacle of the American apparel industry, the BCBG Max Azria Group faced a series of fiscal and operational difficulties, which led it to file for Chapter 11 bankruptcy protection on February 28, 2017. Neil Saunders, managing director and retail analyst at GlobalData, had a bit more of a cynical perspective.
It’s clear our apparel strategy is working, both from a sales perspective but also in terms of adding relevance and resonance to the brand. “We Oroton CEO, Jennifer Child, said the result demonstrates “strong early progress” in the retailer’s growth strategy.
Environmental As a national business operating over 450 stores and a strong online offering, Sussan Group needed a sustainability framework that was easily understandable both from the perspective of the internal team and the customer. “I’ve
Coresight also revealed several large behavioural differences between these cohorts, ranging from their perspectives on personal financial and economic conditions to the retailers they prefer to shop with. Discount retailing preferences When it comes to discount shopping, these consumer groups shop at different retailers.
He was previously GM of Retail Apparel Group’s menswear brand Yd, where he led a brand transformation alongside Jeremy Taylor. Omnichannel marketing From a digital perspective, Dusk is investing in social media marketing and upgrading its online store. Yakubson joined Dusk just over a year ago, in October last year.
Globally, the UPF (ultraviolet protection factor) apparel market is set to reach US$1.4 Young said the decision to take on funding from ABGF was not about the numbers, but rather accessing the organisation’s network to drive further growth in Asia, Europe and North America, as well as the children’s UPF apparel market. “We
However, just because a collaboration is unique, or even a little weird, depending on the consumers perspective, doesnt ensure that it will be popular or profitable. They have all successfully tapped into the power of pop culture to keep hold of the increasingly fleeting attention of the millennial and Gen Z consumer.
The knock-on effect of this consumer behaviour is not only environmentally damaging but also contributes to the loss of the countrys apparel manufacturing industry. Further research by Roy Morgan revealed an estimated 1.1 million people in Australia are buying products from Shein every month.
It’s no surprise that the largest sports apparel brand in the world, Nike, has bridged the physical and digital divide. It’s one of the first major apparel projects to incorporate both digital and physical elements. We’re starting to see NFC tags emerge more in apparel.
The partnership is expected to help Nike win over customers in womens apparel and accessories, an area where it has been playing second fiddle to brands like Lululemon for a long time. Saunders stated, On the face of it, the partnership with Skims sounds great. It combines the reach of Nike with the buzz and innovation of Skims.
Each time I say that I get goosebumps, the blue jean is arguably the most impactful apparel item on the planet,” he stated. New Balance from a sneaker perspective is quite hot at the moment. But a lot has changed since the brand’s founding in 1853 in San Francisco by Levi Strauss.
Since joining H&M in 2014, Li has worked her way through several different roles at the Swedish-born accessories and apparel brand, including merchandising, store development and e-commerce, to her job as head of customer activation and marketing for H&M Americas. Even more so when they told me about the company culture.
From humble beginnings as a fitness-focused apparel brand to a global business with a rapidly growing retail network, Staxs journey showcases the power of community engagement, strategic product evolution, and adaptability in a dynamic market.
To put that into perspective, online spending leapt 13 per cent during Christmas week while in-store spending grew just 3 per cent. Other categories, including apparel, department stores, and household goods, saw falling spending growth. Growth in online marketplace spending played an outsized role here.
They should offer room for true randomness – spontaneous interactions, and interesting conversations with people who have different perspectives and ideas. Bandit – a running apparel company from New York – recently opened The Running Room. All the things that make life so weird, wonderful and exciting.
Launched in April this year, Coachtopia is a subset of the original American leather and apparel brand, founded in 1941, with a mission to tap into the growing demand for circular fashion. Coachtopia is an amalgamation of the word utopia and Coach. What does it mean for a product to be circular?
But for an apparel company, where the cheapest product might be a $3 pair of socks, the most expensive a $200 jacket, the benefits of using RFID tags now justify the cost. Fast Retailing began embedding RFID tags in apparel back in 2017. By 2018, that cost had dropped to between 3c and 8c and today, in volume, as little as 4c.
Fast forward four years and it’s undergone a major turnaround with a fresh re-brand, a successful apparel offering and international growth on the horizon. One of the big things that we did was diversify into apparel, which has now had two years in the business. We’ve invested in so many areas already in the last two years.
This led to an “explosion in spend[ing] on apparel in the previous data, as well as more spending on department stores, household goods, food and cafes in the latest data.”. From a psychological perspective, the inflationary conditions along with the continued rate hikes represent a clear and present danger. she said.
Instead of thinking where our body is at a particular moment, consider it from the perspective of what our consciousness focuses on. While Nike, for example, is the largest sports apparel brand in the world, it is considered a lifestyle brand, and there are millions of people who live and breathe everything Nike. Branded worlds.
One of the big ones being that we run quite lean from a stock perspective,” Stallworthy said. Recently we have started to explore apparel to again support the life cycle of our customers.” Once one of the coolest brands in retail, Peloton has had a tumultuous few years.
Having a diverse workforce was pivotal in helping sports apparel retailer Lululemon face the challenges Covid-19 brought to the business with fresh ideas, new programs and different perspectives. “In This means, according to Saunders, that demand for workout apparel has not really dissipated for Lululemon.
POC , the Swedish manufacturer of helmets, protection, eyewear and apparel for cycling and skiing, has launched its flagship direct-to-consumer (DTC) online store, fully localised to sell in 35 global markets, in partnership with Centra , the specialist fashion and lifestyle ecommerce platform.
The brand’s debut collection, called Hump Day, features around 20 products, including dog apparel and accessories, such as leads, backpacks, food bowls and water bottles, as well as cooler bags, athleisure and other items for humans in a limited-edition print. It is the experience and the tactile feel.
The firm says it is excited to exhibit to Sydney locals and visitors its perspective on swim, beach, and resort apparel. The Martin Place flagship location will be Orlebar Brown’s fifth boutique in Australia and will feature the SS23 line, which is suited for summer getaways.
The AFC is working with the Australian Retailers Association, the National Retail Association, the Australian Council of Recycling and Waste Management and Resource Recovery Association Australia to ensure all perspectives are heard. Anna Forster: “At COP26 in Glasgow, the fashion people were all talking about degrowth.
And one of the remaining three, Neiman Marcus, is basically an upscale apparel department store. To be sure, these department stores don’t pay a lot of rent but their purpose, from the mall owner’s perspective, is to attract pedestrian traffic, a job that in many cases they are falling down on.
per cent on apparel, and by 9.7 From a broader marketing perspective, refreshing our creative approach has been a key tactic [to boost sales among this demographic] along with leaning into our brand story and heritage,” she said. Meanwhile, people aged 30-34 were feeling the pinch of cost of living pressures more than other age groups.
Mystery shopping and observational research: Using mystery shoppers or conducting observational studies provides invaluable firsthand perspectives on the customer experience, revealing hidden challenges or excellence areas not evident through other means.
They join a host of Aussie-born apparel and lifestyle brands, including July, Princess Polly, Culture Kings, Bared Footwear, Papinelle and Frankie4, that have been expanding their omnichannel presence in the American retail landscape over the past few years. “The Passing fad or long-term trend?
US-based apparel company Gap Inc has tapped experienced turnaround agent Richard Dickson as its new president and CEO, effective August 22. Neil Saunders, MD at GlobalData, described Dickson as a solid appointment who brings an outside perspective and extensive skills in brand marketing and innovation.
From an outside perspective, it may be hard to conceive an entire store dedicated to tinned fish products, from sardines to octopus. However, a closer look at the health and social motivations behind this trend reveals a much clearer picture.
From a shopper’s perspective, they’ll be able to scan the NFC chip with their smartphone and be prompted to open a browser link. Their technology is more secure than QR codes and they can co-deploy NFC chips to use in apparel, shoes, accessories and beauty products. Ensuring products and materials are in use for longer.
Through our ethos of creating immersive store experiences, we’ve been able to captivate what we would classify as quite a progressive consumer base, not only through our sneaker release business, but also through our apparel brands. That has since led to us acquiring other apparel retailers, most recently Stylerunner and then Glue.
The acquisition will further extend ESW’s market strength across apparel, beauty, personal care and luxury brands to include entertainment, gaming and electronics. Scalefast’s services are highly synergistic with ESW’s from a revenue generation perspective,” said Nicolas Stehle, CEO, Scalefast. “We
FWRD offers a highly curated collection of iconic and emerging luxury brands, while Revolve similarly offers a curated assortment of premium apparel, accessories and beauty products at a lower price point. Differentiating ourselves in the luxury market without a physical store is challenging, but our angle is our unique selection perspective.
Our Barehands, a purpose-driven enterprise, recently set up shop in Funan Mall in Singapore, showcasing a range of apparel and accessories made by underserved communities, including Afghan refugees. She describes the apparel that Barehands offers as versatile and elevated basics that can be worn in various settings.
US-based apparel chain Old Navy is reportedly exploring a possible expansion to India. From a product perspective, the company has launched sportier pieces like tank tops, joggers and leggings, and employed production techniques that use far less water than traditional methods.
Consumer demand shapes retail perspective . While no brands claim zero stock, making apparel that closely matches needs is a path to keeping unwanted products out of landfill. But it can also optimise future production by feeding aggregated customer data back to apparel makers. More sustainable shops, less waste.
A balanced perspective According to Quan Yao Peh, senior analyst at Euromonitor International, the pandemic has accelerated retail digitalisation. beauty products or apparel), compared to functional categories such as grocery or home improvement products,” he said.
Formula 1 and Puma recently inked a deal that will make Puma the official supplier at F1 races, granting the brand the right to produce F1-branded apparel, footwear and accessories for both F1 staff at the track and fans. Interestingly, he noted that Netflix’s Drive to Survive series has been a key driver in attracting this new breed of fans.
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