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Lululemon rides with Lewis Hamilton: shrewd move or brand mismatch?

Inside Retail

.” The campaign showcases the dedication required to become a champion through rigorous daily physical and mental training, while highlighting the latest men’s training apparel, including the brand’s Metal Vent Tech franchise. A strategy aimed at female consumers?

Expansion 227
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Modibodi was a pioneer in period underwear. Can it reinvent itself for Gen Z?

Inside Retail

If not entirely mainstream today, period underwear and other leakproof apparel are certainly more common than they were 10 years ago, so it’s not surprising that brands are starting to rethink how they advertise these products, too. Leakproof apparel is no longer niche, and our evolved brand identity reflects that.

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Accent Group to open four Hoka stores by Christmas

Inside Retail

“Hoka is positioned for its next phase of growth with a portfolio of new store openings marking an important strategic next step both from a sales and brand marketing perspective,” said Hamish Allison, Accent Group’s GM of performance division.

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Can BCBG truly make a comeback in the era of Y2K fashion?

Inside Retail

Once positioned at the pinnacle of the American apparel industry, the BCBG Max Azria Group faced a series of fiscal and operational difficulties, which led it to file for Chapter 11 bankruptcy protection on February 28, 2017. Neil Saunders, managing director and retail analyst at GlobalData, had a bit more of a cynical perspective.

Fashion 264
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Oroton Group boosts profits as growth strategy kicks in

Inside Retail

It’s clear our apparel strategy is working, both from a sales perspective but also in terms of adding relevance and resonance to the brand. “We Oroton CEO, Jennifer Child, said the result demonstrates “strong early progress” in the retailer’s growth strategy.

Strategy 246
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Sussan Group CEO Rebecca Hard on becoming a B Corp and sustainable fashion

Inside Retail

Environmental As a national business operating over 450 stores and a strong online offering, Sussan Group needed a sustainability framework that was easily understandable both from the perspective of the internal team and the customer. “I’ve

Fashion 130
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How generational differences shape US shopping habits: Coresight Research

Inside Retail

Coresight also revealed several large behavioural differences between these cohorts, ranging from their perspectives on personal financial and economic conditions to the retailers they prefer to shop with. Discount retailing preferences When it comes to discount shopping, these consumer groups shop at different retailers.

Shopping 130