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How Parachute’s consistent marketing and quality designs won over millennials

Inside Retail

When you think about the types of businesses millennials and Gen Z consumers frequent, apparel or beauty brands may come to mind first, but what about home goods? Since entering the market, Parachute has raised over $47 million in venture capital.

Marketing 244
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Myer’s strategic moves suggest the future of retail is consolidation and loyalty

Inside Retail

Myer’s acquisition of Premier Investments’ Apparel Brands appears to be the next step in Olivia Wirth’s plan for the department store’s loyalty program, Myer One. Wirth’s leadership has focused on in-store enhancements, customer loyalty, and curated brand partnerships, helping Myer adapt to and anticipate market shifts,” she added.

Apparel 252
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Salomon’s Graeme Moore: New stores, customers and accelerating growth in ANZ

Inside Retail

French outdoor adventure and lifestyle brand Salomon has recently become a staple of style-conscious sneakerheads, despite traditionally being known for its functional hiking and trail apparel. He attributes this new positioning to driving the huge growth of the brand in the Australian and New Zealand markets.

Outdoor 264
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American Apparel set for Australian comeback

Inside Retail

American Apparel is relaunching in Australia and expanding into New Zealand, releasing its new season range online online. “We will also be bringing our newest collections and styles of American Apparel to those markets and will be supporting the brand with our Craft the Culture campaign. .

Apparel 273
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Lululemon’s ANZ boss talks menswear, personalisation and a new, premium flagship

Inside Retail

The recent opening of Lululemon’s new flagship at Emporium Melbourne marked a key milestone for the brand and its robust growth strategy in the region. Inside Retail spoke with Paul Tinkler, vice president of Lululemon ANZ, about the significance of this opening and how it fits into the activewear brand’s broader business strategy.

Strategy 264
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Is a large store network the key to success? Mosaic and Premier can’t agree

Inside Retail

If we let it, the voluntary administration of Mosaic Brands can show us the downside of having a large store network while the sale of Premier Investments’ Apparel Brands can show us the upside. The combination of Myer and Apparel Brands is transformational for our business,” said Myer’s executive chair, Olivia Wirth, in a statement. “If

Apparel 264
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A marriage of convenience? Myer’s acquisition of Premier’s apparel brands

Inside Retail

A prospective backdoor listing and a marriage of convenience have enlivened end of financial year stock market prognostications. The marriage of convenience through a Myer acquisition of Premier Investments apparel brands portfolio is more likely to succeed.

Apparel 277