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French outdoor adventure and lifestyle brand Salomon has recently become a staple of style-conscious sneakerheads, despite traditionally being known for its functional hiking and trail apparel. He attributes this new positioning to driving the huge growth of the brand in the Australian and New Zealand markets.
With the launch of SA1NT Layers, Former 2XU owner Aidan Clarke has gone back to his roots, with a renewed focus on performance and recovery sportswear apparel. We have evolved our moto jeans and fabrics no less than six times, and this obsession to set the standard and keep raising the bar is now driving us to stand out in sports apparel.
It’s not easy to be a mid-market retailer in Australia right now. There is increased competition from e-commerce players, the local market and major international brands. Our numbers continue to get better and better when technically the market remains challenging. We’re a mid-market Aussie retailer.
Jeanswest executive general manager Anne Natale said the old-school apparel retail mindset of dropping a campaign or a promotion every month needs to change and greater emphasis must be placed on communicating a products value proposition to the customer. Is socialmedia the answer?
Leveraging insights into their lifestyle, aspirations, and consumption patterns, retailers can position themselves for success in this evolving market. Retailers who fail to authentically embrace these values risk losing market share. Invest in shoppable content and seamless checkout features within socialmedia platforms.
Affiliate marketing has become a multi-billion dollar industry globally – but in Australia, the concept remains shrouded in suspicion, largely misunderstood by consumers. Its share of the broader e-commerce market is just a fraction of that in China or the US. Around a quarter of affiliate marketers are working in the fashion sector.
The international success of prominent K-pop artists such as BTS, Blackpink, and Stray Kids has catalysed unprecedented levels of consumer engagement, resulting in expanded market opportunities for merchandising. In contrast, prices in the pre-loved market can change based on how rare it is. million KRW ($1029).
Social commerce – shopping on socialmedia platforms – is expected to reach US$1.2 McKinsey & Co stated in mid-2022 that social commerce comprised more than 13 per cent of China’s total e-commerce sales. Apparel, beauty, health and wellness were the biggest beneficiaries at that time. trillion ($1.9
Greater China, Amer Sports’ second-biggest market, saw sales jump 56 per cent during the period. While major global retailers have encountered significant setbacks in penetrating the Chinese market, niche sportswear brands have demonstrated a markedly different pattern. billion during the third quarter. billion) in 2027.
To help plus-sized men find good-value fashion, menswear label Connor has launched AXL+Co into the Australian market. Owned by parent company Retail Apparel Group, the company says the launch comes after market research identified a “major gap” in the market for men who consider themselves ‘plus-size’.
Once positioned at the pinnacle of the American apparel industry, the BCBG Max Azria Group faced a series of fiscal and operational difficulties, which led it to file for Chapter 11 bankruptcy protection on February 28, 2017. This market segment is expected to reach $150 billion by the end of 2030 with a compound annual growth rate of 5.96
Despite modestly positive expectations for 2024, the luxury retail market did not pan out as merchants had hoped. According to a 2024 report released by global management consulting firm Bain & Company, this market dropped two per cent from an all-time high of US$387 billion to US$381 billion.
Statista has reported that the global value of social commerce will grow from US$1.3 In late 2023, Salesforce reported that 59 per cent of consumers had shopped on socialmedia, a massive jump from 15 per cent in 2021. Furthermore, it reported that half of shoppers are now using socialmedia as their primary discovery channel.
billion last year, the bridal wear market is expected to reach US$18.54 percent in this time frame, Maximize Market Research states. Socialmedia shapes wedding retail Christina Wettstein is the co-founder of bridal retail companies Melange de Blanc and Coterie White and has been in the wedding apparel industry for over 17 years.
Facioni said General Pants was “underpenetrated in a number of key markets” and noted online sales tend to follow store growth. Facioni thinks these brands can go into the US and said General Pants is testing the waters in this new market through a combination of online direct-to consumer and wholesale. Download here.
” By offering a highly exclusive range, Ikea has sought to generated buzz and excitement around its launch on socialmedia, pointed out Miranda. Alternatively, they may become the innovators in apparel trends, and develop ongoing collections such as the H&M designer capsule ranges,” she observed.
At the same younger shoppers are much more inclined to shop in-store for more fun products such as apparel, media and electronics products. For example, Shein is disproportionately shopped by Gen Zers, thanks to the retailer’s wide array of trendy styles at competitive prices and successful socialmediamarketing strategies.
Tools such as mystery shopping, analysis of socialmedia feedback, and customer journey mapping are indispensable in capturing the more subtle aspects of brand perception. It is essential for consistency, ensuring that the marketing promises are reflected in the customers’ real-world experiences.
From humble beginnings as a fitness-focused apparel brand to a global business with a rapidly growing retail network, Staxs journey showcases the power of community engagement, strategic product evolution, and adaptability in a dynamic market. Community has been in the brand DNA right from the get-go.
It’s no surprise that the largest sports apparel brand in the world, Nike, has bridged the physical and digital divide. It’s one of the first major apparel projects to incorporate both digital and physical elements. We’re starting to see NFC tags emerge more in apparel.
Our 2024 report features C-level executives with decades of leadership experience, alongside start-up founders and digital specialists with a wide range of skills, from marketing to logistics. As I listened to customer feedback, I made a strategic shift, pivoting the company towards apparel, and that’s when sales really took off!
Premium sportswear brands are enjoying robust growth in China as they take to directly courting their main customers, posing yet another setback to megabrands Nike and Adidas as they grapple with local competitors in the $55 billion sportswear market. But the more share they take out of the market, the less there is left for everyone else.
Earlier this month, popular US-based intimates brand Parade was acquired by Ariela & Associates International (AAI), a global manufacturer of branded and private-label apparel. To maintain the brand’s legacy, AAI will need to avoid watering down the brand’s essence for something that may be considered more mainstream.
All eyes are on Canadian athletic apparel brand Lululemon, after it was fined for selling poor quality down-feather vests in China. The high-end yoga wear maker was fined more than 81,000 RMB ($16,700) and had US$3,500 of illegal income confiscated by the Beijing Xicheng District Market Supervision Bureau for its subpar products.
The growth experienced by CSB can be felt industry-wide as the demand for active apparel in the Australian market proves insatiable. The report also predicted that the industry will have a compound annual growth rate of 6 per cent until 2025, forecasting the sportswear market in Australia to reach $11.7 billion market, $4.3
These shifts manifest in various ways, from increased consumer spending to innovative marketing strategies. People purchase merchandise, sports equipment and apparel to show support for their favourite teams, sports and athletes. This led to a 12 per cent increase in sales and a 25 per cent rise in socialmedia engagement.
With more than 20,000 SKUs across homewares, toys, pet accessories and apparel, Anko-branded products represent 85 per cent of the stock in Kmart stores and have been purchased by a whopping 90 per cent of Australian households. IR : How have you been going to market in terms of the marketing side? This was about 18 months ago.
Target’s comparative store sales were up 13 per cent in FY21, according to Pearson, and even more in the kids category, a key area where he sees an opportunity to gain market share. The most important part of our offer will always be our own products where we can bring things to market that nobody else can.
“Disney stores were originally brought to market to bring the magic of the cinematic Disney experience into tangible interactions with its fans (who couldn’t get to Disneyland). They were originally designed to be high-touch, magical places that just so happened to sell products.
Bandit – a running apparel company from New York – recently opened The Running Room. Similarly, Urban Outfitters has Space Ninety 8 in Brooklyn – a concept store featuring market pop-ups, a gallery, food and cocktails, and plenty of space to hang out. It’s a part-retail experience, part café, part-community centre.
Rcycl collection boxes will be installed throughout Mirvac shopping centres, allowing customers to drop off apparel they can longer wear or no longer want. These numbers will then be shared on our centre websites and socialmedia pages for our shoppers to see their impact.”
With socialmedia driving brand awareness as well as sales, more and more brands are choosing to diversify their product range or align with influential figures to flaunt their merchandise. Goldbear candy is the inspiration behind the redesign of some of Puma’s classic apparel and footwear. Haribo x Puma sneakers.
On July 1 Australian women’s apparel retailer Witchery unveiled its rebrand – only for consumers to learn that it had reduced its plus-size offering from a size 20 to a size 18. The deep irony that the collection was titled ‘Bold Awakening’ was not lost on anyone.
Similar to the idea of greenwashing, so many brands have an Australian flavour of marketing to advertise their stuff and create that local feel. IR : Can you discuss your socialmedia strategy? KS: In my own life, I’m not a socialmedia-active person. But running a business is completely different.
The FTC continues its pursuit of deceptive Made in USA claims, this time with allegations that company Lions Not Sheep and its owner, Sean Whalen, marketedapparel as being “Made in USA,” “Made in America,” “100% AMERICAN MADE,” and “BEST DAMN AMERICAN MADE GEAR ON THE PLANET” when in fact the products were made in China.
The announcement came after several days of mounting pressure on the sportswear brand to cut ties with the controversial celebrity, with whom it has worked on Yeezy-branded shoes and apparel since 2013. The company said the decision to terminate the partnership would have a negative short-term impact of up to 250 million euros ($388.9
Most online retailing by itself is unprofitable, especially in apparel, according to Walker. He feels the biggest challenge that the brand will face in the US market is its lack of physical stores. It’s a really crowded and competitive market in the US, and this is a big challenge for them,” he noted.
The event was originally marketed as a “one-day only event filled with more deals than Black Friday”, but thanks to increasing popularity over the years, it has since shifted to be a two-day extravaganza. The socialmedia platform’s sales numbers were also hindered by a pricing glitch that occurred.
These tactics also highlight the influence and impact socialmedia has on creating and converting demand. A recent KPMG report has predicted Hainan to become the world’s biggest duty-free market in the next two years. China apparel brand Peacebird has mobilized employees to push out promotions to their social circles.
The full Fortnite release includes apparel – the Fit Set – a pickaxe-like tool with a sneaker for the axe, a parasail purse glider, look wraps for weapons, free sprays unlocked via challenges and the ‘look’ emote. As much as this partnership sits on the fringes of the metaverse, it’s also a clever marketing campaign. Of those, 62.7
Regional apparel retailer RB Sellars, founded in 1996, is its biggest business. The undisclosed funds from the sale will support growing the company’s founding business RB Sellars in Australian, New Zealand and international markets. Elliott told Inside Retail. This is the future focus for Elliott and Propel shareholders. “We’ve
They join a host of Aussie-born apparel and lifestyle brands, including July, Princess Polly, Culture Kings, Bared Footwear, Papinelle and Frankie4, that have been expanding their omnichannel presence in the American retail landscape over the past few years. “This has then acted as a springboard for more expensive physical expansion.”
US-based adventure brand National Geographic has unveiled a new retail offering in Australia and New Zealand, as the 135-year-old organisation looks to capitalise on its high level of brand awareness and strong socialmedia following to grow its foothold in the fashion industry. They love it and want to replicate it overseas.”
Consumers will also find various examples of retailers or brands launching limited-edition Pride collections, from rainbow-coloured apparel to children’s books featuring an inclusive array of familial set-ups, online and in-store. The influencer Kim Chi referenced was Dylan Mulvaney, a popular socialmedia personality on TikTok.
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