Remove Apparel Remove Marketing Remove Perspective
article thumbnail

Lululemon rides with Lewis Hamilton: shrewd move or brand mismatch?

Inside Retail

.” The campaign showcases the dedication required to become a champion through rigorous daily physical and mental training, while highlighting the latest men’s training apparel, including the brand’s Metal Vent Tech franchise. A strategy aimed at female consumers?

Expansion 227
article thumbnail

Dusk CEO Vlad Yakubson on the retailer’s transformation into a lifestyle brand

Inside Retail

It’s not easy to be a mid-market retailer in Australia right now. There is increased competition from e-commerce players, the local market and major international brands. Our numbers continue to get better and better when technically the market remains challenging. We’re a mid-market Aussie retailer.

Gifts 246
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

Modibodi was a pioneer in period underwear. Can it reinvent itself for Gen Z?

Inside Retail

If not entirely mainstream today, period underwear and other leakproof apparel are certainly more common than they were 10 years ago, so it’s not surprising that brands are starting to rethink how they advertise these products, too. Leakproof apparel is no longer niche, and our evolved brand identity reflects that.

article thumbnail

Accent Group to open four Hoka stores by Christmas

Inside Retail

“Hoka is positioned for its next phase of growth with a portfolio of new store openings marking an important strategic next step both from a sales and brand marketing perspective,” said Hamish Allison, Accent Group’s GM of performance division.

article thumbnail

Will a collaboration collection with Skims bring back Nike’s cool factor?

Inside Retail

billion to Nikes market value, which has been struggling as of late. With a renewed focus on marketing and products geared toward female customers and a partnership with retails current it girl Skims, some retail experts think the brand has a decent shot of taking back its spot at the top of the commerce ladder. The jump added $6.7

Strategy 130
article thumbnail

Sussan Group CEO Rebecca Hard on becoming a B Corp and sustainable fashion

Inside Retail

Environmental As a national business operating over 450 stores and a strong online offering, Sussan Group needed a sustainability framework that was easily understandable both from the perspective of the internal team and the customer. “I’ve

Fashion 130
article thumbnail

Oroton Group boosts profits as growth strategy kicks in

Inside Retail

Physical sales grew 57 per cent, aided by brand marketing and exposure at the Australian Fashion Week, while online sales increased by 31 per cent as a result of increased investment in technology. It’s clear our apparel strategy is working, both from a sales perspective but also in terms of adding relevance and resonance to the brand.

Strategy 246