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.” The campaign showcases the dedication required to become a champion through rigorous daily physical and mental training, while highlighting the latest men’s training apparel, including the brand’s Metal Vent Tech franchise. A strategy aimed at female consumers?
It’s not easy to be a mid-market retailer in Australia right now. There is increased competition from e-commerce players, the local market and major international brands. Our numbers continue to get better and better when technically the market remains challenging. We’re a mid-market Aussie retailer.
However, just because a collaboration is unique, or even a little weird, depending on the consumers perspective, doesnt ensure that it will be popular or profitable. These are the ingredients that will cut through the noise, build loyalty, and truly resonate in an already overcrowded market. Why did these collaborations win?
If not entirely mainstream today, period underwear and other leakproof apparel are certainly more common than they were 10 years ago, so it’s not surprising that brands are starting to rethink how they advertise these products, too. Leakproof apparel is no longer niche, and our evolved brand identity reflects that.
Once positioned at the pinnacle of the American apparel industry, the BCBG Max Azria Group faced a series of fiscal and operational difficulties, which led it to file for Chapter 11 bankruptcy protection on February 28, 2017. This market segment is expected to reach $150 billion by the end of 2030 with a compound annual growth rate of 5.96
“Hoka is positioned for its next phase of growth with a portfolio of new store openings marking an important strategic next step both from a sales and brand marketingperspective,” said Hamish Allison, Accent Group’s GM of performance division.
billion to Nikes market value, which has been struggling as of late. With a renewed focus on marketing and products geared toward female customers and a partnership with retails current it girl Skims, some retail experts think the brand has a decent shot of taking back its spot at the top of the commerce ladder. The jump added $6.7
Environmental As a national business operating over 450 stores and a strong online offering, Sussan Group needed a sustainability framework that was easily understandable both from the perspective of the internal team and the customer. “I’ve
Physical sales grew 57 per cent, aided by brand marketing and exposure at the Australian Fashion Week, while online sales increased by 31 per cent as a result of increased investment in technology. It’s clear our apparel strategy is working, both from a sales perspective but also in terms of adding relevance and resonance to the brand.
From humble beginnings as a fitness-focused apparel brand to a global business with a rapidly growing retail network, Staxs journey showcases the power of community engagement, strategic product evolution, and adaptability in a dynamic market. Community has been in the brand DNA right from the get-go.
Coresight also revealed several large behavioural differences between these cohorts, ranging from their perspectives on personal financial and economic conditions to the retailers they prefer to shop with. Discount retailing preferences When it comes to discount shopping, these consumer groups shop at different retailers.
Globally, the UPF (ultraviolet protection factor) apparelmarket is set to reach US$1.4 The market is driven by growing skin cancer awareness, according to recent RationalStat industry analysis. billion by 2030 with a strong CAGR exceeding 7.7 In 2023, the industry had a suggested value of US$861.6
It’s no surprise that the largest sports apparel brand in the world, Nike, has bridged the physical and digital divide. It’s one of the first major apparel projects to incorporate both digital and physical elements. We’re starting to see NFC tags emerge more in apparel.
This week, the brand announced its first-ever ambassador, model and 2010’s Miss Universe Australia Jesinta Franklin, and is set to disrupt the US market next. “It’s Examples include collaborating with a digital performance marketing agency and a filming team for Your Reformer’s on-demand exercise video platform.
Since joining H&M in 2014, Li has worked her way through several different roles at the Swedish-born accessories and apparel brand, including merchandising, store development and e-commerce, to her job as head of customer activation and marketing for H&M Americas. Even more so when they told me about the company culture.
They should offer room for true randomness – spontaneous interactions, and interesting conversations with people who have different perspectives and ideas. Bandit – a running apparel company from New York – recently opened The Running Room. All the things that make life so weird, wonderful and exciting.
Each time I say that I get goosebumps, the blue jean is arguably the most impactful apparel item on the planet,” he stated. New Balance from a sneaker perspective is quite hot at the moment. But a lot has changed since the brand’s founding in 1853 in San Francisco by Levi Strauss.
Leading market research firm Euromonitor International has just unveiled its 2023 rankings for the Top 10 fastest growing and biggest retailers in Asia Pacific, with Indonesia’s GoTo stealing the spotlight. He went on to say that adoption and implementation would vary across retailers, markets and product categories.
Launched in April this year, Coachtopia is a subset of the original American leather and apparel brand, founded in 1941, with a mission to tap into the growing demand for circular fashion. Coachtopia is an amalgamation of the word utopia and Coach. What does it mean for a product to be circular?
It is essential for consistency, ensuring that the marketing promises are reflected in the customers’ real-world experiences. This retailer was once a market leader and superstar but suffered a severe reputation hit due to potentially minor but critical oversights.
Balmain’s chief marketing officer Txampi Diz said, “The Balmain Thread builds upon this house’s distinctive strategy of continually exploring pathways that might strengthen our ties with the incredibly engaged, diverse and global Balmain Army.”. Branded worlds. The spaces we inhabit go beyond the physical environment. Powered by community.
But for an apparel company, where the cheapest product might be a $3 pair of socks, the most expensive a $200 jacket, the benefits of using RFID tags now justify the cost. Fast Retailing began embedding RFID tags in apparel back in 2017. Tambara conceded it takes time to reach that level of acceptance across multiple markets.
The report found that Australians between 25-29 were more likely to be in the rental or housing market, and were subsequently making the most significant spending reductions to afford rising costs. per cent on apparel, and by 9.7 Meanwhile, people aged 30-34 were feeling the pinch of cost of living pressures more than other age groups.
Fast forward four years and it’s undergone a major turnaround with a fresh re-brand, a successful apparel offering and international growth on the horizon. One of the big things that we did was diversify into apparel, which has now had two years in the business. We’ve invested in so many areas already in the last two years.
According to professor of marketing and consumer behaviour at Macquarie University Jana Bowden, there is a lag effect happening with spending. This led to an “explosion in spend[ing] on apparel in the previous data, as well as more spending on department stores, household goods, food and cafes in the latest data.”. she said.
Having a diverse workforce was pivotal in helping sports apparel retailer Lululemon face the challenges Covid-19 brought to the business with fresh ideas, new programs and different perspectives. “In But with the store closures, we had to look for a new way to market the brand.”. Successful launch of a digital book club.
POC , the Swedish manufacturer of helmets, protection, eyewear and apparel for cycling and skiing, has launched its flagship direct-to-consumer (DTC) online store, fully localised to sell in 35 global markets, in partnership with Centra , the specialist fashion and lifestyle ecommerce platform.
And one of the remaining three, Neiman Marcus, is basically an upscale apparel department store. To be sure, these department stores don’t pay a lot of rent but their purpose, from the mall owner’s perspective, is to attract pedestrian traffic, a job that in many cases they are falling down on.
The brand’s debut collection, called Hump Day, features around 20 products, including dog apparel and accessories, such as leads, backpacks, food bowls and water bottles, as well as cooler bags, athleisure and other items for humans in a limited-edition print. It is the experience and the tactile feel.
The firm says it is excited to exhibit to Sydney locals and visitors its perspective on swim, beach, and resort apparel. The Martin Place flagship location will be Orlebar Brown’s fifth boutique in Australia and will feature the SS23 line, which is suited for summer getaways.
They join a host of Aussie-born apparel and lifestyle brands, including July, Princess Polly, Culture Kings, Bared Footwear, Papinelle and Frankie4, that have been expanding their omnichannel presence in the American retail landscape over the past few years. “This has then acted as a springboard for more expensive physical expansion.”
With more than 20,000 SKUs across homewares, toys, pet accessories and apparel, Anko-branded products represent 85 per cent of the stock in Kmart stores and have been purchased by a whopping 90 per cent of Australian households. IR : How have you been going to market in terms of the marketing side? This was about 18 months ago.
FWRD offers a highly curated collection of iconic and emerging luxury brands, while Revolve similarly offers a curated assortment of premium apparel, accessories and beauty products at a lower price point. Kai Li: If we go back in time, a decade ago, the majority of how we [would] identify brands [was by sending] buyers into the market.
In 2020, Fashion Revolution surveyed over 5000 people between the ages of 16 and 75 across five European markets. From a shopper’s perspective, they’ll be able to scan the NFC chip with their smartphone and be prompted to open a browser link. Ensuring products and materials are in use for longer.
According to Persistence Market Research, tinned fish market revenue was estimated at US$9.5 From an outside perspective, it may be hard to conceive an entire store dedicated to tinned fish products, from sardines to octopus. billion in 2022, but it is expected to nearly double over the next decade to reach US$17.2
Here, we speak with general manager Liam Robson about designing the brand’s high-end shops and expanding beyond the Australian and New Zealand markets. . That has since led to us acquiring other apparel retailers, most recently Stylerunner and then Glue. Apparel is a larger part of the business in the physical store environment.
Love, Bonito has recently entered into the booming activewear market with the acquisition of Butter – to be rebranded as Cheak – and a small stake investment in Singapore-based natural healthcare start-up Moom Health, marking its first acquisitions in its 10-year history. What led to the partnership? It is a marriage,” Song added.
The acquisition will further extend ESW’s market strength across apparel, beauty, personal care and luxury brands to include entertainment, gaming and electronics. The combined company will continue to transform online shopping experiences for leading brands serving customers in over 200 markets.
US-based apparel company Gap Inc has tapped experienced turnaround agent Richard Dickson as its new president and CEO, effective August 22. Neil Saunders, MD at GlobalData, described Dickson as a solid appointment who brings an outside perspective and extensive skills in brand marketing and innovation.
US-based apparel chain Old Navy is reportedly exploring a possible expansion to India. The country’s growing median income earners and robust economy make it an increasingly attractive market for retailers,” she said. The rise of luxury brands In recent years, India has emerged as a major market for global brands.
Consumer demand shapes retail perspective . While no brands claim zero stock, making apparel that closely matches needs is a path to keeping unwanted products out of landfill. But it can also optimise future production by feeding aggregated customer data back to apparel makers. More sustainable shops, less waste.
Our Barehands, a purpose-driven enterprise, recently set up shop in Funan Mall in Singapore, showcasing a range of apparel and accessories made by underserved communities, including Afghan refugees. She describes the apparel that Barehands offers as versatile and elevated basics that can be worn in various settings.
Back in March, it secured USD$6 million in Series A funding, which it will use to increase its foothold in the US market and attract talent across engineering, products, and its marketing team. We have the advantage of being able to easily scale and focus on building our brand within these markets that are a large focus for us.”.
Back in March, it secured USD$6 million in Series A funding, which it will use to increase its foothold in the US market and attract talent across engineering, products, and its marketing team. We have the advantage of being able to easily scale and focus on building our brand within these markets that are a large focus for us.”.
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