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Lululemon rides with Lewis Hamilton: shrewd move or brand mismatch?

Inside Retail

.” The campaign showcases the dedication required to become a champion through rigorous daily physical and mental training, while highlighting the latest men’s training apparel, including the brand’s Metal Vent Tech franchise. A strategy aimed at female consumers?

Expansion 227
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Dusk CEO Vlad Yakubson on the retailer’s transformation into a lifestyle brand

Inside Retail

It’s not easy to be a mid-market retailer in Australia right now. There is increased competition from e-commerce players, the local market and major international brands. Our numbers continue to get better and better when technically the market remains challenging. We’re a mid-market Aussie retailer.

Gifts 246
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How brands like Skims, Nike, Ben & Jerry’s create winning retail collaborations

Inside Retail

However, just because a collaboration is unique, or even a little weird, depending on the consumers perspective, doesnt ensure that it will be popular or profitable. These are the ingredients that will cut through the noise, build loyalty, and truly resonate in an already overcrowded market. Why did these collaborations win?

Marketing 130
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Modibodi was a pioneer in period underwear. Can it reinvent itself for Gen Z?

Inside Retail

If not entirely mainstream today, period underwear and other leakproof apparel are certainly more common than they were 10 years ago, so it’s not surprising that brands are starting to rethink how they advertise these products, too. Leakproof apparel is no longer niche, and our evolved brand identity reflects that.

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Can BCBG truly make a comeback in the era of Y2K fashion?

Inside Retail

Once positioned at the pinnacle of the American apparel industry, the BCBG Max Azria Group faced a series of fiscal and operational difficulties, which led it to file for Chapter 11 bankruptcy protection on February 28, 2017. This market segment is expected to reach $150 billion by the end of 2030 with a compound annual growth rate of 5.96

Fashion 264
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Accent Group to open four Hoka stores by Christmas

Inside Retail

“Hoka is positioned for its next phase of growth with a portfolio of new store openings marking an important strategic next step both from a sales and brand marketing perspective,” said Hamish Allison, Accent Group’s GM of performance division.

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Will a collaboration collection with Skims bring back Nike’s cool factor?

Inside Retail

billion to Nikes market value, which has been struggling as of late. With a renewed focus on marketing and products geared toward female customers and a partnership with retails current it girl Skims, some retail experts think the brand has a decent shot of taking back its spot at the top of the commerce ladder. The jump added $6.7

Strategy 130