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How Parachute’s consistent marketing and quality designs won over millennials

Inside Retail

When you think about the types of businesses millennials and Gen Z consumers frequent, apparel or beauty brands may come to mind first, but what about home goods? Since entering the market, Parachute has raised over $47 million in venture capital.

Marketing 244
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Myer’s strategic moves suggest the future of retail is consolidation and loyalty

Inside Retail

Myer’s acquisition of Premier Investments’ Apparel Brands appears to be the next step in Olivia Wirth’s plan for the department store’s loyalty program, Myer One. Wirth’s leadership has focused on in-store enhancements, customer loyalty, and curated brand partnerships, helping Myer adapt to and anticipate market shifts,” she added.

Apparel 252
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Is a large store network the key to success? Mosaic and Premier can’t agree

Inside Retail

If we let it, the voluntary administration of Mosaic Brands can show us the downside of having a large store network while the sale of Premier Investments’ Apparel Brands can show us the upside. The combination of Myer and Apparel Brands is transformational for our business,” said Myer’s executive chair, Olivia Wirth, in a statement. “If

Apparel 264
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A marriage of convenience? Myer’s acquisition of Premier’s apparel brands

Inside Retail

A prospective backdoor listing and a marriage of convenience have enlivened end of financial year stock market prognostications. The marriage of convenience through a Myer acquisition of Premier Investments apparel brands portfolio is more likely to succeed.

Apparel 277
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How retail COOs are pursuing a seamless supply chain

Inside Retail

Over the past 12 months, we have been building up our selection of products, investing in our operations network, and opening new fulfilment centres, said Anthony Perizzolo, general manager of delivery and supply chain for Amazon Australia. Tinyme COO Ben Hare said the company seeks to broaden its product range.

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From moto to marathons: What’s next for performance apparel brand Sa1nt

Inside Retail

With the launch of SA1NT Layers, Former 2XU owner Aidan Clarke has gone back to his roots, with a renewed focus on performance and recovery sportswear apparel. We have evolved our moto jeans and fabrics no less than six times, and this obsession to set the standard and keep raising the bar is now driving us to stand out in sports apparel.

Apparel 264
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R.M. Williams names new chief marketing officer

Inside Retail

Former advertising firm executive Chris Willingham has joined the senior leadership team at footwear and apparel brand R.M. Williams as its new chief marketing officer. Williams names new chief marketing officer appeared first on Inside Retail. He will start on the new role in the coming weeks. The post R.M.

Marketing 246