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The recent opening of Lululemon’s new flagship at Emporium Melbourne marked a key milestone for the brand and its robust growth strategy in the region. Inside Retail spoke with Paul Tinkler, vice president of Lululemon ANZ, about the significance of this opening and how it fits into the activewear brand’s broader business strategy.
Online fashion retailer Shein has signed a strategic agreement with brand development platform Authentic Brands Group to design, manufacture and distribute a line of Forever 21 products. The line is said to leverage Shein’s on-demand production model, which helps reduce inventory waste.
Fast forward to 2024, it has expanded into apparel while leading the retail industry in sustainability measures. Being sustainable should be the bottom line of every brand, it shouldn’t be a selling point. Paire first launched in 2020 with a single product, socks. This story first appeared in the 2024 Australian Retail Outlook.
These include the highly anticipated launch of Blue Tab, the brand’s most premium denim line yet, and a renewed focus on creating immersive retail experiences across the region. Im also focusing on our pivot towards becoming a head-to-toe denim lifestyle apparel brand.
The company offers a diverse product line including activewear, casualwear, and underwear, designed for style-conscious modern men seeking quality and affordability. As for the US, Vietnam’s cross-border solid e-commerce practices offer a chance to test our products in a huge apparel market. “As billion this year.
The brand has aptly named its environmental, social and governance (ESG) strategy in accordance: We are citizens. Recently the brand announced as part of its ESG strategy and its broader preferred fibre program that it would be expanding its use of recycled polyester and nylon by integrating them into its active essential range.
Throughout its history, Descente has expanded beyond skiing into cycling, running, golf, training, and high-end functional apparel. Rising demand While the brand is known for its signature skiing lines, for Southeast Asia, its focus will be on offering durable performance wear for golf, triathlon and training sports. “The
The brands original business strategy and slow fashion blueprint were a natural evolution of my extensive study of yoga, meditation and Eastern philosophies. IR : How does Nagnata fill in a white space in the apparel market? Inside Retail : How did you come up with the concept for Nagnata?
Despite shareholders unequivocal approval of Myers deal with Premier Retails Apparel Brands last week, many retail experts remain sceptical of the logic of combining the two businesses. It rejuvenates the sales line of Myer; for a period of time, he added. I’m very cautious about [it], Walker said. In FY24, Myer generated $3.27
Digitally-native apparel brand Step One Clothing has launched a women’s innerwear line in Australia and the UK. The boxer-short style specifically tailored for women features organic bamboo fabric with a comfortable waistband that – along with no visible panty line – promises comfort and the ability to manage sweat.
An untapped apparel market Consumer demand for gender-neutral clothing or unisex fashion styles has been growing in recent years. As the founder explained, many fashion labels use superficial strategies to appeal to trans or non-binary consumers, such as using LGBTQIA+ models in their campaigns without making any changes to their products.
IR : What strategies, from merchandising to marketing and more, does True Classic incorporate to stay ahead in this market? Weve also expanded thoughtfully, adding retail partnerships like our presence in Target and embracing a brick-and-mortar strategy, all while staying true to our direct-to-consumer roots.
The retail industry is in a stir with the sportswear giant Nikes recent announcement that it will partner with Kim Kardashians activewear brand Skims to release a new line of activewear for women dubbed NikeSkims. Saunders stated, On the face of it, the partnership with Skims sounds great.
The strategy behind activewear brands partnering with athletes is obvious, but the strategy behind luxury labels partnering with tennis players is more subtle – despite the logos being bold. Hugo Boss teamed up with its brand ambassador Matteo Berrettini to co-create an athleisure line that he debuted at Wimbledon in 2022.
If not entirely mainstream today, period underwear and other leakproof apparel are certainly more common than they were 10 years ago, so it’s not surprising that brands are starting to rethink how they advertise these products, too. Leakproof apparel is no longer niche, and our evolved brand identity reflects that.
A study released by global apparel and accessories retailer Public Desire confirmed the top 10 most sought-after limited-edition collaborations by analyzing factors such as original price, resale value, price growth, accessibility, and public interest. Why did these collaborations win?
General Manager for Brand Collective’s apparel brands Superdry and Replay Jeans , Alastair Davies is responsible for driving brand awareness and growth for the international brands across the ANZ region. On a global level, the brand’s marketing strategy is tied to its collaborations with teams, individuals, and sports events.
Its not a bad ploy and it fits well with the broader expansion strategy, but even so, this is a company with much greater ambition than selling pens to students. Indeed, 2025s business plan includes piloting large-format stores in such locations.
Rare Beauty, launched by Selena Gomez in 2020, swiftly built traction among Gen Z by blending influencer collaborations, authentic storytelling, and platform-specific content strategies. Implement personalised marketing strategies, such as targeted email campaigns and dynamic pricing.
Our best-selling line is our comfort tech range, which features innovative comfort technologies, such as the high-rebound ‘hyper pillars’ that give added support,” she said. The company continues to invest in its comfort technology, such as its podiatrist-approved Arch Fit line and hands-free slip-in shoes. sale last year.
Dylan Best is the designer behind Melbourne-made apparel brand Best Jumpers, renowned for its utilitarian and unisex designs. I guess that’s the learning process as we open, and it’ll adjust over time as we adapt and change,” Best said about evolving the Hawksburn Village store’s stock in line with locals’ taste.
Staying within the lines. Meawhile, Portmans delivered sales growth, though overall apparel sales stayed relatively steady overall, with a 0.7 The post Premier’s Covid-resistant strategy pays dividends appeared first on Inside Retail. per cent increase, to $396.2
Custom apparel retailer Institchu has just unveiled an innovative new technology that will offer other brands the same made-to-measure capabilities it has in its business. The newly launched software-as-a-service product, called Taper, will make it easy for traditional retailers to begin custom tailoring apparel for their shoppers.
Andy Lee and Ben Dineen started their gym gear and apparel business out of a shared desire to source products for their own fitness training. Just over a decade later, their brand TWL is on track to do its first million-order year.
Jeanswest executive general manager Anne Natale said the old-school apparel retail mindset of dropping a campaign or a promotion every month needs to change and greater emphasis must be placed on communicating a products value proposition to the customer. Retailers need to ask questions such as: How will we keep lines of communication open?
Step One may have made a name for itself in the overlooked category of men’s underwear, but its recent launch of a bamboo bra signals its transformation into an intimate apparel brand for everyone. Still, a focus on innovation and the ‘triple bottom line’ remains at the heart of the ASX-listed company.
This figure includes the loss of local retail businesses, such as apparel retailer Elyse Walker’s flagship location in the Pacific Palisades, which have burned down entirely, and the disruption of national businesses like Nuuly, which have paused operations in Los Angeles for the foreseeable future.
Founded in 2022, Queensland Football Club is a fake footy club with a very real line of merchandise that has taken on a life of its own. I can pay for the next production line and then some. IR : Can you discuss your social media strategy? There will always be a line of pretty timeless things. KS: It is viable.
Super Retail Group has reported a “record” year of sales in its full-year results marked by a strong second-half performance – but its bottom line did not fare as well. Key growth was seen in insulation apparel and rainwear categories in Australia as like-for-like sales increased by 12.4 per cent to $3.55 per cent to $176.8
The focus for Adidas will now be on its “Own the Game” strategy, which it expects will fuel growth, gain market share and “create sustainable value” for its stakeholders. According to Research Dive, the global sports apparel market is expected to expand at a compound annual growth rate (CAGR) of 4.8 Behind the breakup .
We think the bottom line is that Australian shoppers are remarkably adaptable and channel-agnostic. The KPMG 2024 CEO Outlook Report found that while ESG strategies remain core to business strategies, CEOs acknowledged that there is work to be done. So, the bottom line for sustainability?
By that, I mean, there’s a fandom around Liquid Death that’s actually more synonymous with your favorite band and we see that translate when you look at our apparel and merchandise sales.” The post “We are still in the early innings”: Liquid Death’s SVP of strategy appeared first on Inside Retail Australia.
These shifts manifest in various ways, from increased consumer spending to innovative marketing strategies. People purchase merchandise, sports equipment and apparel to show support for their favourite teams, sports and athletes. Brands that embraced digital strategies generated increased engagement and sales.
Gilly Hicks, the once Sydney-themed lingerie brand of US apparel giant Abercrombie & Fitch, has released a gender-inclusive range of lingerie as it sets out to reinvent the brand. . The launch coincides with a new store prototype and a digital experience. “As New store concept.
billion brand US Polo Assn, followed by childrenswear lines in the BMG portfolio, including New Balance Kids and Juicy Couture Kids. The opportunity to meet consumer demand is more than apparent with the Australian children’s apparel market tipped to have a value of about $5.39 First up is the US$2.4
This includes the Levi’s Tailor Shop, an embodiment of craftsmanship where denim aficionados can breathe life into their apparel through bespoke touches of embroidery, patches, and fabric panelling. This is in line with the brand’s strategy of being direct-to-consumer first. “At
Grosvenor has announced that exclusive footwear and apparel supplier, size?, Bolstering the destination’s premium retail line up on Peter’s Lane, the new 2,734 sq ft size? has opened its debut store design concept at Liverpool ONE. Spanning two floors, size? Chris Cairns, Concept & Development Retail Manager, size?
Sportscraft isn’t the only Australian retailer adding to its product offering, pureplay online retailer Surfstich recently broadened its horizon away from the shoreline to diversify into snow, skate, outdoor, activewear and street style apparel. Globally, the swimwear market was valued at US$19.79 billion by 2030.
Examining where and when people shopped reveals valuable insights for retailers as they hone their strategies ahead. Other categories, including apparel, department stores, and household goods, saw falling spending growth. In fact, retail spending volumes reached all-time highs in the period between October and December 2024.
The offshore expansion comprises a mixture of owned stores and its evolving wholesale channel which includes both store-in-store and stand-alone stores – a mix that proves difficult for apparel. Moreover, Premier Investments has not had to tackle the seasonality of the UK market, an element that defines apparel and pyjama collections.
According to Wesfarmers, the move is part of a strategy to reduce costs and pass on more value to customers. The price cuts cover product lines including homewares, beauty, toys, entertainment, kids apparel and more, and are reported to be implemented on a permanent, rather than temporary, basis.
And CEO John Donohoe has insisted that the company wouldn’t give in on its pricing strategy in an increasingly promotional and competitive environment. The top line was sure to cop some shorter-term volatility.
Balmain’s chief marketing officer Txampi Diz said, “The Balmain Thread builds upon this house’s distinctive strategy of continually exploring pathways that might strengthen our ties with the incredibly engaged, diverse and global Balmain Army.”. The lines dividing these channels seem clear at the moment. Powered by community.
Reliving vintage craftsmanship According to Huisamen, the wide range of collections and styles on offer, including the more elevated Made & Crafted line, is what sets the Ion store apart from other Levi’s locations in Southeast Asia. This, he said, provides a stable environment to do business.
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