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Myer’s acquisition of Premier Investments’ Apparel Brands appears to be the next step in Olivia Wirth’s plan for the department store’s loyalty program, Myer One. But it’s not all about size, Premier’s Apparel Brands’ omnichannel strategy and customer connection align with Myer’s approach to loyalty.
When you think about the types of businesses millennials and Gen Z consumers frequent, apparel or beauty brands may come to mind first, but what about home goods? Launched in 2014 by former digital strategist and account planner Ariel Kaye, Parachute is a minimalist brand designed with the millennial consumer in mind.
French outdoor adventure and lifestyle brand Salomon has recently become a staple of style-conscious sneakerheads, despite traditionally being known for its functional hiking and trail apparel. The unique set of Salomon partner trail events is an expansion of its global strategy.
As we approach the busiest time in the retail calendar year, one question looms: How can retailers revive sales in a landscape of unstable inflation and changing consumer habits? The latest Consumer Price Index (CPI) figures show inflation has fallen to within the RBA’s target band at 2.8 per cent – the lowest in 3.5
As retailers gear up for peak season, many are fine-tuning sales strategies as shoppers’ spending capacity and preferences change. Consumers attracted to value and convenience The year-on-year growth in general retail purchases has bucked recent trends. Here are just some of the trends.
The marriage of convenience through a Myer acquisition of Premier Investments apparel brands portfolio is more likely to succeed. However, the merger plan faces a likely regulatory hurdle after the Australian Competition and Consumer Commission has indicated a number of competition concerns. The post A marriage of convenience?
If we let it, the voluntary administration of Mosaic Brands can show us the downside of having a large store network while the sale of Premier Investments’ Apparel Brands can show us the upside. Right now, we’re dealing with financial strain, ongoing changes in consumer habits, and increased online competition.”
Another way Ulta Beauty uses technology to enhance the customer experience is by investing in educational video content from beauty brands to enhance the store associate’s ability to educate the consumer about a product.
.” The campaign showcases the dedication required to become a champion through rigorous daily physical and mental training, while highlighting the latest men’s training apparel, including the brand’s Metal Vent Tech franchise. A strategy aimed at female consumers? With an ambitious goal of reaching US$12.5
After years of searching and research, Ross eventually realized just how large of a market there was for consumers like herself and knew she had to take matters into her own hands. It is this deep understanding of how consumers want to be marketed to and the power of storytelling that Ross has achieved success.
There is also subdued consumer sentiment and the rising cost of doing business. It aims to entrench itself as a lifestyle brand renowned for delivering affordable discretionary luxury to its consumers year-round. That comes down to our strategy, it’s multifaceted, not a one-dimensional approach.”
The brand has aptly named its environmental, social and governance (ESG) strategy in accordance: We are citizens. Recently the brand announced as part of its ESG strategy and its broader preferred fibre program that it would be expanding its use of recycled polyester and nylon by integrating them into its active essential range.
Fast forward to 2024, it has expanded into apparel while leading the retail industry in sustainability measures. NY: The majority of consumers are not ready to spend on high-value products that have a higher price point than fast-fashion brands. Paire first launched in 2020 with a single product, socks.
“This dual-pronged approach enables us to test regional and international expansion strategies while leveraging established distribution networks in both markets,” he said, adding that given the similarities in ecosystems and values, Southeast Asia presents a significant growth opportunity due to the increasing demand for quality basic apparel. “As
2025 marks a year of accelerated growth, with a strong focus on premiumisation, direct-to-consumer expansion, and a broader lifestyle offering beyond denim. Im also focusing on our pivot towards becoming a head-to-toe denim lifestyle apparel brand. For Levi Strauss & Co.,
Shepard was inspired to start the brand based on his own experiences searching for such products, and he knew other consumers were looking for the same thing. An untapped apparel market Consumer demand for gender-neutral clothing or unisex fashion styles has been growing in recent years.
Consumer interest in retail third spaces American apparel and accessories brand Coach recently opened a Coach Coffee Shop within the Jersey Shore Premium Outlets. It comes as retailers and consumers adapt to a post-pandemic world and younger generations display interest in non-digital spaces and growing financial independence.
Over the last year to seven years, however, these brands have launched impressive comeback strategies, bringing them back onto consumers radars. Since Dicksons debut at the company, however, Gap brands have adopted more focused and intentional strategies for assortment, discounting and pricing.
The brands original business strategy and slow fashion blueprint were a natural evolution of my extensive study of yoga, meditation and Eastern philosophies. IR : How does Nagnata fill in a white space in the apparel market? Inside Retail : How did you come up with the concept for Nagnata?
The brand delivers a contemporary approach to mindful apparel, balancing design innovation with quintessential ready-to-wear styles. We go direct to consumer because we would rather give our customers a really high-quality product, and if that means that there’s less margin in there, we don’t mind.
He added the Singapore debut is expected to build momentum for future expansion into neighbouring Southeast Asian markets with a strong retail infrastructure, its cosmopolitan consumer base, and its status as a hub for innovation and lifestyle trends. Quickly understanding and adapting to local consumer behaviour is crucial,” he said.
“As an official apparel partner of US Polo Assn, we’ve eagerly awaited the opportunity to extend our fast-expanding global reach into the dynamic Australian market and share our brand with more consumers around the world,” said Boo Jalil, CEO at Brand Machine Group. Both BMG and US Polo Assn view Australia as a growth market.
There has to be a reason that resonates with the consumer to make them want to make a purchase and ultimately want to continue to have loyalty to your brand and be a part of it. Which is very, very significant in industries like apparel, footwear or beauty. You need to totally build the shopping experience from the consumer backwards.
Five years after launching into the market with its hero product, a true-blue fitted t-shirt, the brand now operates 9 brick-and-mortar stores, alongside thriving direct-to-consumer and wholesale operations. IR : What strategies, from merchandising to marketing and more, does True Classic incorporate to stay ahead in this market?
In July, the S&P 500 Textiles Apparel & Luxury Goods Industry Index, which tracks the performance of companies in the textiles, apparel, and luxury goods industries, experienced a 30 per cent decline compared with the year prior. The term 1-per-center refers to the wealthiest 1 per cent of consumers.
Global absorbent apparel brand Modibodi has appointed Kerry Cusack as its new executive director, effective July 31. Based in Modibodi’s Head Office in Sydney, she will be responsible for leading the Modibodi global team, strategy, and execution.
Strategies for centering the customer was the key theme of day one of the Shoptalk Spring event in Las Vegas, Nevada. In spite of their different areas of expertise, these executives were all focused on the need to constantly seek out new ways to update and optimize the consumer shopping experience. Want fries with that salad?
Any retailer worth its salt understands that consumers’ shopping behaviour varies across different age demographics. The data indicated a strong correlation between age and the type of shopping centers that consumers visit.
As Nikes president of consumer, product and brand, Heidi O’Neill, stated, “We’re energised by the opportunity to build a new brand and shake things up for the next generation of athletes* with NikeSkims. Hill was Nikes former president of consumer and marketplace, who retired four years ago after 32 years with the company.
Once positioned at the pinnacle of the American apparel industry, the BCBG Max Azria Group faced a series of fiscal and operational difficulties, which led it to file for Chapter 11 bankruptcy protection on February 28, 2017. The new partnerships with G-III Apparel Group and JS Group seem to be an attempt to revive the fortunes of the brands.
They have all successfully tapped into the power of pop culture to keep hold of the increasingly fleeting attention of the millennial and Gen Z consumer. However, just because a collaboration is unique, or even a little weird, depending on the consumers perspective, doesnt ensure that it will be popular or profitable.
The apparel brand entered the retail scene in 2002 and quickly became known for its vintage-inspired denim with wide, white stitching and recognisable smiling Buddha and horseshoe logos that were endorsed by celebrity icons such as Paris Hilton, Jessica Simpson and 50 Cent. They’re not paying full price. We know how to sell to them.
Monitor emerging platforms to stay ahead of shifts in consumer behaviour. Rare Beauty, launched by Selena Gomez in 2020, swiftly built traction among Gen Z by blending influencer collaborations, authentic storytelling, and platform-specific content strategies. Engage in meaningful dialogues with consumers to foster loyalty and trust.
If not entirely mainstream today, period underwear and other leakproof apparel are certainly more common than they were 10 years ago, so it’s not surprising that brands are starting to rethink how they advertise these products, too. Leakproof apparel is no longer niche, and our evolved brand identity reflects that.
Despite shareholders unequivocal approval of Myers deal with Premier Retails Apparel Brands last week, many retail experts remain sceptical of the logic of combining the two businesses. I think bringing on 600 or 700 smaller stores only dilutes management focus, he added. It rejuvenates the sales line of Myer; for a period of time, he added.
The Sussan Group, the retail collective behind women’s fashion brands Sportsgirl, Sussan and Suzanne Grae, is incorporating “responsible fibres” into its supply chain and investing in futuristic pilot projects, such as making a compostable T-shirt, as it looks to increase consumer awareness of its sustainability initiatives.
Since joining H&M in 2014, Li has worked her way through several different roles at the Swedish-born accessories and apparel brand, including merchandising, store development and e-commerce, to her job as head of customer activation and marketing for H&M Americas. What is about this industry that drives you?
“Reebok sort of stagnated in the late ’90s,” Joe Foster, Reebok’s founder, previously told Inside Retail , but clever collaborations and an irreverent business strategy are priming Reebok for its best performance yet. Tapping into sub-cultures is how Reebok plans to avoid returning to its “stagnated” 90’s state.
“Over the past few years, we’ve been focused on meeting consumers where they are already spending their time, such as the expansion of Disney store shop-in-shops around the world,” said Stephanie Young, president of Disney’s Consumer Products Games and Publishing. “We A good move for Disney? I think it is a good move for Disney.
Mosaic Brands, the Australian apparel retail group, says it will open 40 new large-sized ‘mega stores’ this financial year as it transitions into what it describes as “a more ageless, value-driven, big-box retailer”. The plans were revealed along with the group’s annual result which saw a $33.5 million turnaround from a loss of $16.4
This article delves into the psychological effects of the Olympics, explores how they influence consumer behaviour and provides insights into what retailers can do to capture and extend the positive sentiments the 2024 Olympic Games in Paris will generate. Brands that embraced digital strategies generated increased engagement and sales.
Here, D’Arcy shares her career journey, including stints at major apparel and beauty companies, from Coty to Pac Sun, the key lesson that retailers need to keep in mind to authentically connect with the consumer, and her advice to those just starting out in the industry. and ‘What are you into these days?’
During the pandemic, direct-to-consumer e-commerce brands took centre stage, including popular Australian activewear brand LSKD. Yet consumer demand is not wavering and fashion trend cycles are shorter than ever due to social media, fast fashion, and technology. And Nike and Adidas entered the metaverse at full speed.
In one example, Canadian apparel retailer ALDO Group has created a demand-forecasting machine learning model called Delphine. Another strategy with AI is dynamic pricing. This helps manage consumer expectations as well as enhance profitability on limited stock.
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