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A marriage of convenience? Myer’s acquisition of Premier’s apparel brands

Inside Retail

A prospective backdoor listing and a marriage of convenience have enlivened end of financial year stock market prognostications. The marriage of convenience through a Myer acquisition of Premier Investments apparel brands portfolio is more likely to succeed.

Apparel 277
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Australian Fashion Council unveils trademark for Aussie apparel

Inside Retail

A multi-channel promotional campaign and consumer website will launch in August. The post Australian Fashion Council unveils trademark for Aussie apparel appeared first on Inside Retail. Brands can apply to use the trademark online.

Apparel 279
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How Parachute’s consistent marketing and quality designs won over millennials

Inside Retail

When you think about the types of businesses millennials and Gen Z consumers frequent, apparel or beauty brands may come to mind first, but what about home goods? Launched in 2014 by former digital strategist and account planner Ariel Kaye, Parachute is a minimalist brand designed with the millennial consumer in mind.

Marketing 244
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From moto to marathons: What’s next for performance apparel brand Sa1nt

Inside Retail

With the launch of SA1NT Layers, Former 2XU owner Aidan Clarke has gone back to his roots, with a renewed focus on performance and recovery sportswear apparel. We have evolved our moto jeans and fabrics no less than six times, and this obsession to set the standard and keep raising the bar is now driving us to stand out in sports apparel.

Apparel 264
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What the rise of real over aspirational marketing means for lingerie retail

Inside Retail

The demise of the unattainable, airbrushed and aspirational model, and the movement towards a more realistic reflection of society in the intimate apparel retail sector, is not merely a trend, it’s a new way of doing business. It was valued at US$200 million in 2022.

Marketing 259
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Etsy to buy fashion reseller Depop in push for younger consumers

Inside Retail

More young consumers are moving toward second-hand fashion options, conscious of the environment and carbon footprint of the clothing industry. The post Etsy to buy fashion reseller Depop in push for younger consumers appeared first on Inside Retail. billion, as the online seller looks to attract younger shoppers.

Fashion 231
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Can innovation help Nike maintain its market dominance?

Inside Retail

The bad news was that company CFO Mat Friend admitted that Nike fell short of its plan, telling investors on its June 27 conference call: “We experienced meaningful shifts in consumer traffic in key markets – particularly in Greater China, where brick-and-mortar traffic declined as much as double-digits versus prior year.”

Marketing 246