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French outdoor adventure and lifestyle brand Salomon has recently become a staple of style-conscious sneakerheads, despite traditionally being known for its functional hiking and trail apparel. The unique set of Salomon partner trail events is an expansion of its global strategy.
.” The campaign showcases the dedication required to become a champion through rigorous daily physical and mental training, while highlighting the latest men’s training apparel, including the brand’s Metal Vent Tech franchise. A strategy aimed at female consumers? With an ambitious goal of reaching US$12.5
The marriage of convenience through a Myer acquisition of Premier Investments apparel brands portfolio is more likely to succeed. However, the merger plan faces a likely regulatory hurdle after the Australian Competition and Consumer Commission has indicated a number of competition concerns.
The executive said the new funding will be allocated across three strategic focus areas: product innovation and expansion, omnichannel retail presence, and international expansion. “We As for the US, Vietnam’s cross-border solid e-commerce practices offer a chance to test our products in a huge apparel market. “As
Key growth was seen in insulation apparel and rainwear categories in Australia as like-for-like sales increased by 12.4 Our solid inventory levels enabled us to capture consumer demand when retail spending rebounded in the second quarter following the end of Covid-related lockdowns.”. per cent to $176.8 per cent. “The
He added the Singapore debut is expected to build momentum for future expansion into neighbouring Southeast Asian markets with a strong retail infrastructure, its cosmopolitan consumer base, and its status as a hub for innovation and lifestyle trends. Quickly understanding and adapting to local consumer behaviour is crucial,” he said.
2025 marks a year of accelerated growth, with a strong focus on premiumisation, direct-to-consumerexpansion, and a broader lifestyle offering beyond denim. Nuholt Huisamen: This year, Im looking to continue our bricks-and-mortar expansion in the region, especially within the East Apac region. For Levi Strauss & Co.,
Shepard was inspired to start the brand based on his own experiences searching for such products, and he knew other consumers were looking for the same thing. An untapped apparel market Consumer demand for gender-neutral clothing or unisex fashion styles has been growing in recent years.
From eye-catching brand partnerships to strategic category expansion, Farm Rio is slowly but surely taking the world by storm, one tropically patterned print at a time. It all began with Adidas Farm Rio CEO Fabio Barreto told Inside Retail that the idea for international expansion began with a unique brand partnership. Jungle prints.
Last week, multi-franchise mogul Kim Kardashian announced the latest addition to Skims, her shapewear and apparel line, with the launch of a new product range dubbed S k ims Men. In addition to the expansion of the menswear market, there is also a growing demand for innovation within the men’s underwear industry.
The store is designed to allow visitors the opportunity to experience the full scope of what Salomon has to offer—from premium footwear, apparel and gear for running and hiking to skis, snowboards and winter apparel. Sneaker fans can find a full wall of Salomon’s increasingly in-demand Sportstyle footwear.
Once regarded as a have to for those on tight budgets, purchasing pre-loved items has now evolved into a mainstream retail trend, fuelled by a combination of psychological drivers and shifting consumer values. As a result, consumers are turning and looking to second-hand shopping as a more sustainable alternative to fast fashion.
The Chinese consumer market, especially in our segments, is still booming,” Jie Zheng, CEO of Amer Sports, said in the earnings call. “We Consumers in Tier 1 and Tier 2 cities are increasingly treating outdoor activities as part of their lifestyle, which benefits brands like Arc’teryx and Salomon.” per cent year-on-year to 4.6
Until recently, there didnt seem to be a limit to the price that consumers would pay for a luxury status symbol, such as a leather handbag. per cent), the US will remain a key market for luxury brands, attracting affluent consumers and driving sales across various product categories, Zheng said.
The 1210sqm store will feature the entire LifeWear range, including ’23 Spring Summer Collection, six self-check-out machines, and 12 changing rooms for consumers to try on the apparel. Uniqlo accelerated its expansion plans last year by introducing a new brick-and-mortar store in Adelaide’s Myer Centre.
If not entirely mainstream today, period underwear and other leakproof apparel are certainly more common than they were 10 years ago, so it’s not surprising that brands are starting to rethink how they advertise these products, too. Leakproof apparel is no longer niche, and our evolved brand identity reflects that.
The international success of prominent K-pop artists such as BTS, Blackpink, and Stray Kids has catalysed unprecedented levels of consumer engagement, resulting in expanded market opportunities for merchandising. “Singapore is a key market with a passionate fanbase and high consumer engagement.
Jamie Salter, founder, chairman and CEO of Authentic Brands, said Rockport’s core consumer is “more active” than ever. The brand’s offering is a perfect addition to our portfolio with opportunities for category expansion into apparel, accessories, outerwear, travel and more.
Outdoor apparel retailer KMD Brands has reported a “record” first half driven by strong sales recovery across all three of its brands. per cent of direct-to-consumer (DTC) sales. Group CEO & MD, Michael Daly, said all three brands delivered strong sales growth in the half despite uncertainties in consumer outlook.
Five years after launching into the market with its hero product, a true-blue fitted t-shirt, the brand now operates 9 brick-and-mortar stores, alongside thriving direct-to-consumer and wholesale operations. Men are increasingly looking for apparel that is stylish, comfortable, and delivers on quality and value.
Icon Outlet at The O2, the London outlet shopping destination, developed by AEG and Crosstree Real Estate Partners, has announced the opening of Superdry, the premium apparel brand. The new store stocks the brand’s authentic apparel collection alongside a full range of accessories, further diversifying the destination’s retail line-up.
The stores opening represents more than a milestone in Staxs physical retail expansion; it is the culmination of years of strategic planning, innovation and adaptability. Building a global brand In 2015, Don rebranded his original supplement and fitness business, Muscle Stax, to Stax and started focusing exclusively on apparel.
The apparel brand entered the retail scene in 2002 and quickly became known for its vintage-inspired denim with wide, white stitching and recognisable smiling Buddha and horseshoe logos that were endorsed by celebrity icons such as Paris Hilton, Jessica Simpson and 50 Cent. They’re not paying full price. We know how to sell to them.
The demise of the unattainable, airbrushed and aspirational model, and the movement towards a more realistic reflection of society in the intimate apparel retail sector, is not merely a trend, it’s a new way of doing business. All are welcome and we never stop learning,” said Windram.
It is not by accident that Paul Smith has become one of the most recognised names in the apparel industry today. Inside Retail connected with Danny Power, president of Paul Smith North America, to learn more about his overarching goals for the brand’s international expansion and how he started his retail career. That’s timeless.
Sportswear is a rare bright spot in China’s sluggish consumer market, as health and wellness have become a priority for aspirational, middle class consumers post-pandemic, with many people getting into activities such as yoga, hiking and running for the first time.
In the fiercely contested and competitive footwear and apparel space, New Balance is one of the fastest-growing global sports brands, with the organisation attracting and engaging the next generation of customers. Regarding the brand’s domestic expansion, Clark said that the goal isn’t saturation.
“Over the past few years, we’ve been focused on meeting consumers where they are already spending their time, such as the expansion of Disney store shop-in-shops around the world,” said Stephanie Young, president of Disney’s Consumer Products Games and Publishing. “We A good move for Disney? I think it is a good move for Disney.
Japanese lifestyle retailer Muji is bringing its innovative, high-quality and design-led product offering to more Australian consumers with the recent opening of its latest store in the country, at Highpoint shopping centre in Melbourne. Takuya Saito: Well, we looked for expansion opportunities and we already had a store in Chadstone.
Skechers has selected actor Lawrence Wong as its Singapore brand ambassador for the second year running, in an ongoing effort to strengthen its appeal to a broad consumer demographic in the saturated market. As a result, there has been a surge of interest in footwear and apparel that provide great walking and running experiences. “We
Dylan Best is the designer behind Melbourne-made apparel brand Best Jumpers, renowned for its utilitarian and unisex designs. After taking home the National Designer Award last year at PayPal Melbourne Fashion Festival, Best had his sights set on an expansion in Sydney. “I
Now, the at-home pilates provider – which sells and rents reformer pilates machines, or beds, and operates an on-demand platform of exercise videos – is embarking on a global expansion. Recently we have started to explore apparel to again support the life cycle of our customers.”
Since joining H&M in 2014, Li has worked her way through several different roles at the Swedish-born accessories and apparel brand, including merchandising, store development and e-commerce, to her job as head of customer activation and marketing for H&M Americas. Professionally, that is something that I just really enjoy as well.
When you look at the vibrant tones and silky silhouettes of Silk Laundry, it’s easy to see how this Australian-born apparel brand has captured the hearts of Hollywood ‘It’ girls like Heidi Klum, Emily Ratajkowski and Priyanka Chopra. In June, Silk Laundry opened its first US-based bricks-and-mortar shop in Los Angeles, California.
It was a high-profile signal that with the easing of Covid-related outdoor movement restrictions, the market for athletic footwear and apparel in China is set to get a huge shot in the arm. Chinese nationalism is on the rise, with an accompanying disdain among a broad swathe of consumers for foreign products.
Walking into the 1172-square-foot space designed by Ringo Studio, consumers are greeted by a 16-foot- long custom table with marble insets, anchored by a dramatic light fixture. H&M New York City This October, apparel and accessories giant H&M launched a special pop-up shop in New York City, just in time for the holiday season.
General Manager for Brand Collective’s apparel brands Superdry and Replay Jeans , Alastair Davies is responsible for driving brand awareness and growth for the international brands across the ANZ region. Can you discuss the brand’s expansion in Victoria, and the new store in Doncaster? The brand is going from strength to strength.
But how is a brand known for selling $88 jars of sea moss managing to capture consumers’ attention and their wallets, especially considering current economic circumstances? It’s not just the price of luxury handbags and designer apparel that is on the rise, however, but also the cost of everyday necessities like groceries.
In those early stages, he also had an eye on international expansion. This included its direct-to-consumer online business model, local and international wholesaling partners, and category expansion across childrenswear, activewear and menswear. Having a global outlook really helped grow the business to where it is today.
Dubai-based retailer and distributor GMG and US-based apparel and footwear company VF Corporation recently announced a significant expansion of their long-standing partnership to solidify their presence in the growing markets of Southeast Asia (SEA) and the Middle East and North Africa (MENA).
The apparel brand known for popularising khakis and casual workwear in the late 80s and throughout the 90s has been undergoing a bit of a style and marketing revival in recent years. Dockers is getting a facelift. And now, the leadership team is ready to talk about it. We really wanted to make sure that Dockers had focus.”
“The other thing on our horizon is international growth and expansion,” Willmott said. The brand already has a presence in several markets across Europe and Asia, with Willmott stating that it is open to further expansion opportunities, should they become available. It’s a great opportunity to showcase the brand on a global stage.”
On July 1 Australian women’s apparel retailer Witchery unveiled its rebrand – only for consumers to learn that it had reduced its plus-size offering from a size 20 to a size 18. This means there’s no shortage of size 20 customers, but points to a more inconvenient truth: the brand’s initial size expansion was mismanaged,” she stated.
He observed that younger consumers are becoming more focused on the circular economy, and Levi’s has seen positive feedback from this cohort so far. “To The service is the first of its kind in Singapore, enabling consumers to work with a tailor to customise their favourite denim items.
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